Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere

by Brian Tracy

The most powerful system for sales success—from the author of the bestselling audiobook, The Psychology of Selling.

Strategy, tactics, and mental preparedness separate superior salespeople from the average—and with technological advances evening the competition, the selling edge is now more important than ever. Drawing on his own successful sales career and on his extensive experience as a sales consultant and seminar leader, Brian Tracy has developed the most comprehensive and effective approach to selling ever created.

Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry—methods that net immediate and spectacular results. This book explains how to:
* Develop the self-image to give you the edge in every sales situation
* Concentrate on the customer’s emotional factors to ensure better sales results
* Identify your customer’s most pressing concerns and position your product or service to fill those needs

A MUST READ FOR SALESPEOPLE AND BUSINESSPEOPLE ALIKE.

Genres: Business, Nonfiction, Personal Development, Reference

429 pages, Paperback

First published June 1, 1995

About the author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

Reviews

[Daniel Taylor · Rating 4 out of 5]

This from-the-trenches collection of tips to increase your sales works in the real world. Yes, Tracy himself has mastered selling, but through applying the principles from this book and his other materials, I went from being one of the worst salespeople in the bookshops I worked in to being amongst the top 2-3 each month.

If you're in business or sell anything, read this and take action.

[diddier gil · Rating 2 out of 5]

I think Brian Tracy knows a lot about sales. This book is good, it has some good points, but I think it is outdated in its concepts. There most be better books about sales that are more current.

[Allysa Ivey · Rating 2 out of 5]

Most of his techniques don't apply to today's society. His suggestions are sexist and shallow. He also repeats himself often. This book could have been half the size it is.

[Fabian · Rating 1 out of 5]

Highly outdated

[Chip Cook · Rating 5 out of 5]

From one of the Ascended Masters of Sales and Marketing.

Selling face-to-face and over the phone still takes stones. If yours aren't all that developed and you have any ambition at all, then you will find this very helpful.

The value of Tracy's insights is not limited to people in sales. The same principles apply to anyone who doesn't want to be relegated to the cubical under the stairs.

[Edikan Udoh · Rating 5 out of 5]

Brian got the best textbooks on sale from the school of hard knocks, and muddled them up in 400 pages. And still got the point through, in signature comprehensive, motivational, Brian Tracy style. Brian is a top cat!

[Christian Jespersen · Rating 5 out of 5]

I listened to a short 90 minuts version of this book and absolutely loved it.

[Sandra · Rating 5 out of 5]

If you want to be a professional seller, this is the book you have to have in your own library. You’ll be going back to it weekly, at least.
Great read for marketing professionals, too.

[Emmanuel Ce]

I want to read

[Agada · Rating 4 out of 5]

Tracy has a grip on the selling game, I loved the book

[Michael · Rating 5 out of 5]

fantastic book. Very practical. Makes a lot of sense. Every time I try an idea in the book, it works! Must for every sales professionals.

[Shayan Iroomloo · Rating 3 out of 5]

این کتاب، را می‌توان به عنوان یک راهنما برای بازاریابان و فروشندگان حضوری دانست که در واقع بسیار هنرمندانه شما رو به سمت فروش بهتر سوق می‌دهد.

[Giulio Squilloni · Rating 4 out of 5]

The book seriously blew up my mind about selling techniques that had never imagined could work. However, this book cannot be fully evaluated until something really happens. I have changed my approached in many situations like prospecting, coldcalls, presentations etc., but much more has yet to be done to really apply every rule that Brian suggests.
He opened up my mind and made me see my profession from new perspectives, that's why I am gonna have to read the book again, or even just some bits, in order to make good use of them. And of course I will buy more Tracy's books.

[Elizabeth · Rating 5 out of 5]

This book is amazing! It starts off by discussing psychology of both the consumer and salesperson. It then gets into how/why relationship building is so vital and that we can no longer just pressure consumers because consumers are so well educated with product knowledge. It definitely puts a different spin on selling than traditional methods.

[Stephen Reynolds]

It's been quite awhile since I read this, What I remember this book was geared more towards the corporate multi-person sale. Having said that, Brian Tracy is solid in everything he does.
If you not a Brian Tracy Fan it's only because you haven't read his books yet.. I have more than 30!
Check Brian Out
Stephen
www.TheOneForSuccess.com

[Ian McGaffey · Rating 4 out of 5]

This was a good read. Definitely have covered some of these ideas in his prevous book, but it never hurts to reiterate the ideas. A lot of good salesmanship is sticking to the fundamentals and getting to what motivates a buyer. I'm looking forward to implementing some of these ideas in my day to day practice.

[Tyler · Rating 5 out of 5]

First sales book I read when I stated my first sales job. Applying what was in this book taught me enough to be the top sales rep, youngest to be promoted, and ability to continue through promotions in the sales floor.

[Art Flores · Rating 5 out of 5]

Read and practice only if you are serious about being the top salesperson in your field.

[Dennis Braun · Rating 5 out of 5]

one of the best books on sales I've read

[Tony Rogers Jr. · Rating 5 out of 5]

Absolutely incredible program.

[Mengyu Gao · Rating 5 out of 5]

The book is old, but the strategies are still golden!

Be confident
Ask questions
Dress well
It's a mindset game!

[Corcoran Pacific Properties · Rating 5 out of 5]

This is an exhaustive education on how to be an expert salesperson. You’ll need to read it, highlighting important concepts and techniques, and then re-read it and practice to implement what you learn. If you master half the strategies and techniques in this book, you will be one of the world’s best and most successful salespeople. It is written primarily for selling a product or service to a business, but 95% of it applies to real estate, and with a little thought, you’ll realize how to modify the other 5% for real estate. - Paul Mayer