This volume is an easy-to-navigate sourcebook for choosing type and color. Following a brief primer on type history and form, the book is divided into four distinct sections - mood, concept, time and context, and age group - allowing readers to recognize the most appropriate font and color combinations to complete any project with effective results. Type Style Finder is a virtual type-face catalog that is destined to be on every designer's desk.
While books of this category can lose their freshness after awhile (as fonts come and go out of fashion and as new faces are created), this is a novel and fun way to see what fonts convey the attitude/atmosphere you want to create. Mr. Samara's book lists various styles such as business, gothic, humorous, etc. and shows samples comprising several pages of current typefaces for each desired effect. It's set up as a typeface catalog under the various descriptive headings. As a designer I appreciate having a collection like this at my fingertips, and highly recommend this to anyone who works with fonts and typography. It stays on my desktop - it never finds the bookshelf!