Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results--dramatically higher sales and stronger customer relationships--regardless of the product or service being sold.
When Dell was in it's hay-day and just started selling to the customer directly...guess what book was in every cubicle? It was this little gem. It is not an exaggeration to say this book provided the blue print for Dell's call center success. I highly recommend this book to anyone that is interested in improving their game in phone sales.