The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.
I work as a WordPress developer. This book was introduced to me during our local 2012 WP conference. To my surprise, this 120 page compilation of the most common and useful marketing practices has become a great addition to my library. While it may be an unnecessary topic overview for those with advanced marketing experience, it definitely is a great crash-course for all WordPress blog newbies. This book will save me many hours with my clients. Rather than trying to explain what they can do with their newly built WordPress blog site (which I am being asked all the time), I will just add this book as an essential reading tool so they know how to succeed with their blogging efforts. Highly recommended!