Provides guidance on writing clearly and effectively, covering such topics as sentence length, active and passive verbs, punctuation, grammar, and proofreading.
Really useful in understanding how to write in plain English. With concrete indications and plenty of examples to learn from. Only downside: Gives plant of examples of different types of writing, such as emails, legal communications, reports and leaflets. Would have been Greta to also have some examples or tips around instructional design or writing training material.
If you've ever been bamboozled by a legal contract or attempted to wade through obtusely written government leaflets, you will know the value of Plain English. Writing plainly is easier said than done, however. Fortunately, Martin Cutts provides an excellent guide with this book. Over 25 chapters he touches on such topics as the importance of layout, planning your documents in advance, using good grammar, maintaining consistency in usage/style/punctuation, and adapting texts to different audiences (e.g. the Web, people with low literacy). It also includes a list of pompous-sounding words and their plain-language alternatives, examples of good design and layout, and "before" and "after" paragraphs, many of which were evaluated by focus groups.
Because this is an Oxford University Press publication, some of the usage and style conventions are more appropriate for a UK audience, but overall this is a great resource for anyone writing or editing in English.
First, this book isn't a style guide. It's a series of recommendations on how to write clear and concise documents, from emails to user manuals. Almost three-quaters of the advices is for any western language and sometimes it's just common sense. The book is full of good tips, but it's not magic; you have to practice to master writting skills. Finally, it's a relief that an expert says writing it's far more difficult than editing, so editors always take into consideration that you're doing the easy part.
I read some chapters of the book. One of my favourite is about "using vigorous verbs, and untying noun strings". In this chapter, the author suggest avoiding using noun to express an action. Use the verbs as we can, as it's less abstract and save some unnecessary words. For example, * People don't apply for a travel pass, they make a application * Speakers don't inform the public, they five information * Officials don't urgently consider a request, they give it urgent consideration
If you need a guide to plain language (or plain English), this is the book you need. Clearly organized and fun to read, it's one I keep at hand. Highly recommended!
This is a very to the point practical book to address most common problems in writing. Such as - avoiding foggy language, using plain words - planning , composing, organizing your text. - concise, and clear sentences , paragraphs - punctuation
It is also giving advice about writings on websites.
One thing I found unfortunate about the book is that fonts and sizes of example sentences / paragraphs. They are similar to main text, as a result, they are mixed up. It just causes confusion, dragging the read, breaking the will to proceed.