The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale by Jeff Thull

by Jeff Thull

"The value gap - the high-cost disconnect between value promised and value achieved - opens a significant opportunity for companies to set themselves apart and ensure the successful delivery of promised results. The Prime Solution explores the root causes of the value gap and clearly explains why sellers are unable to clarify the value they provide, struggle to deliver the value they promise, and pay a high cost in terms of business performance and profitability." Based on case studies of successful companies worldwide that have used this whole solutions approach to dramatically increase profits, The Prime Solution will help you and your company gain a continual competitive advantage by creating compelling solutions and fully delivering on your value promises.

Genres: Business

Hardcover

First published January 1, 2005

Reviews

[Ron · Rating 4 out of 5]

If you're a marketing professional or live in the world of business-to-business sales, this is a must read. Often prescribed by college marketing programs, this book is an easy-to-read and interesting book about the different perspectives in business.

I originally read this a couple of years ago, but picked it up again recently for a marketing book project I'm working on. I wouldn't necessarily recommend this book for creative professionals, who seek to sale to consumers, but what the hell. There's something in this for everyone.

[Robert Kirk · Rating 3 out of 5]

Don’t get the ebook

The format is broken. The content is ok but because the formatting is broken, it’s almost unreadable. What if the ebook was normal? Then the material is solid and useful. There weren’t any huge insights and there are many other sales books that should be on your reading list. Please fix the kindle format!!!!

[Vishnu]

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[Hanssens · Rating 4 out of 5]

interesting addition to the complex sales