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240 pages, Hardcover
First published November 5, 2013
Specifically, the scores on the bottom-brain scale did not correlate with any of the other test scores; this means that these scores are measuring something completely distinct.Got that? Because that is all they’re going to say about it. There is no evidence given that the bottom-brain scores have anything to do with bottom-brain functionality. Or, if there is, it didn’t occur to them to provide it (I suppose I may have missed it, but I double and triple-checked). All we know is that the “something completely distinct” being tested is statistically consistent amongst the question, but not what it actually is.
Top Brain, Bottom Brain is an odd mix. It offers fresh perspective and illuminating insights about how we think. The paradigm it puts forward, if adopted, can be life-changing. I personally liked how it brought to attention blind spots in my own mode of thinking, resulting in an overall greater level of self-awareness . Yet despite all of this, Top Brain, Bottom Brain undeniably fails as a pop psychology book.
Top Brain, Bottom Brain's problems stem from a lack of concrete experiments and too much subjective inference, anecdotes, and the like. In my opinion, the most successful pop psychology books are those that are most well researched and backed up by ample evidence (see: Predictably Irrational and other works by Dan Ariely or The Invisible Gorilla by Christopher Chabris and Daniel Simons). These books work like this:
You think you know your mind, but you don't. Now, there are multiple aspects of your own mind that you don't know about. For each aspect, we are going to describe and analyze dozens of similar experiments conducted by researchers all over the world. It is going to get dry sometimes, what with the repetition, but it is all necessary for you to understand that independently designed experiments from researchers all over the world have independently produced results that shed some light on this particular aspect of your mind. Now that you understand the basics of this particular aspect of your mind, let us consider how it can be applicable in your daily life in the simplest manner. There will be some form of imagination and extrapolation, but we will be very careful not to over extrapolate, and in the cases where we have to we will qualify it excessively.
The other class of pop psychology books aren't nearly as tedious conscientious. They start each chapter with a brief introduction of the idea they are presenting. Sometimes they include some experiments to prove their point, but not often. Instead of experiments, the authors prefer to present as evidence high-profile public characters - celebrities, tycoons, politicians and the like. They will explain their behavior in a certain narrative, to reinforce the point they are making. As the reader, you are expected to be amazed at how succinctly the theory brings reason to the seemingly erratic behavior of these characters. Yet you can never really shake off the feeling that the examples have been cherry-picked for effect. For examples of such books, see works by Malcolm Gladwell or Maria Konnikova. Personally I am always confused as to whether such books belong in self-help or psychology category, and clearly so are bookstore attendants and librarians.
Top Brain, Bottom Brain's failure lies in striving to be the former class of books, but ultimately behaving like the latter. It cherry picks high profile public characters to reinforce its ideas. It goes a step further, inventing characters that by design fit their narrative. It perplexingly leaves almost all of the scientific evidence and analysis to the last chapters of the book, so that in the first 80% of the book you are wondering if you picked up a self-help book without intending to. Even when it does get to the science, it is shallow and not well elaborated. All these faults lead one to suspect that the authors are writing about a development so new that there is comparatively scant scientific literature for them to draw on. In which case the authors deserve credit for bringing these ideas to the mainstream, while the book bears the brunt of being poorly backed-up by research.