The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

by Tom Spitale, Mary Abbazia

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Genres: Business

240 pages, Kindle Edition

First published January 1, 2014

Reviews

[Julie · Rating 4 out of 5]

Basically, the authors are marketing their consulting services, workshops, and tools with this book. Many of the charts cannot be read because of really tiny print, but there is enough information, insight, and case examples to offer a lot of value for non-accidental marketers.

[Sandra Long · Rating 5 out of 5]

I am an "accidental marketer" myself so I definitely need the tools and ideas shared in The Accidental Marketer. The authors did a great job with tools, examples and ideas in each and every chapter. I am saving this book and keeping it very handy - it's a valuable reference that I will keep referring to.