The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

by Tom Martin

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates--painlessly! In The Invisible Sale , Tom Martin reveals techniques he's used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin's simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions!- Discover the "invisible funnel," where self-educated buyers are making decisions before you know they exist- Leverage Funnel Optimized website design to identify your prospects' key challenges before you ever speak to them- Integrate social media, content, and email to optimize the entire prospecting process- Make every sales call count with behaviorally targeted email prospecting- Leverage Twitter, Facebook, and LinkedIn to efficiently "prospect at scale"- Use the science of propinquity to choose "outposts," strategize social networking, and drive offline campaigns- Save money by rightsizing production quality to each marketing requirement- Rapidly create keyword-rich text content, and use it widely to promote self-qualification- Create webinars and tutorials more easily and painlessly than you ever thought possible- Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content- Learn how to apply Aikido Selling Techniques to close self-educated buyers

Genres: Business

270 pages, Kindle Edition

First published September 24, 2013

Reviews

[Shelie · Rating 5 out of 5]

I read a lot of business books and social media is the new not topic. Most books are more theoretical in nature but this one is full of practical tips that can improve your social media presence immediately.

[Tim Fargo · Rating 5 out of 5]

“The Invisible Sale” by Tom Martin has the potential to transform your business. If you have an interest in content marketing and building a strong digital marketing presence for your business, this is the book for you. It outlines the arguments for increasing your online presence and reducing your reliance on “old-fashioned” sales and marketing. It goes on to provide just about everything you'll need to know to move forward with implementing that idea.

In fact, the only negative about the book is that it is so heavy with real-world actionable suggestions you'll find yourself highlighting a large percentage of the book. It's a treat to read, but maddening at times as you want to scurry off to take action on it's suggestions. I'm already referring back to the book to implement ideas into my online marketing.

This book gets my absolute highest recommendation. It is worth much than the price. Martin has delivered an amazing value. The only regret you'll have is if your competition reads it first.

[Tom Martin]

I'm biased because I wrote it but I think it is a great read for anyone trying to augment or replace the traditional cold call, outbound marketing and sales mindset with a less painful, more effective inbound sales & marketing mindset.

[Julia Carcamo · Rating 4 out of 5]

Great way to look at sales and leads. Plus, the book is loaded with practical tips you can put to use today.

[Aaron Slack · Rating 4 out of 5]

The best treatment of inbound marketing I have come across.