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464 pages, Hardcover
First published April 8, 2025
Few companies in American history have had a wider gap between their public reputation and their actual conduct than J&J - a gulf it bridged with enormous marketing budgets, ingenious public relations campaigns, and massive piles of money.
... everyone wants to talk about Purdue and the Sacklers, and I'll often respond by talking about J&J, but people just aren't interested in hearing about J&J or look at me oddly when I mention it. They've branded their company brilliantly.
... in OxyContin's place, Duragesic's [J&J's fentanyl] prescriptions soared... J&J began making the very same false promise that had worked so well for OxyContin: Duragesic isn't addictive.
Duragesic's fentanyl is seventy-five times more powerful than morphine, and far more addictive and dangerous than the medicine in OxyContin.