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SUGAR BEAR: Life Lessons, Leadership, and the Legacy of a High School Coach

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What makes a great coach?
Is it the wins, the strategy, or the trophies?

For Coach Don "Sugar Bear" Heeb, it was something far greater—the ability to inspire, mentor, and leave a lasting imprint on every life he touched.

Sugar Bear is a heartfelt and inspiring tribute to legendary high school football coach Don Heeb, affectionately known as Sugar Bear. Written by his son, Christopher Heeb, this moving memoir chronicles the life of a coach whose wisdom, leadership, and unwavering dedication transformed not just his players, but an entire community. Through vivid storytelling, personal anecdotes, and reflections from those he mentored, Sugar Bear goes beyond the game of football, capturing the invaluable lessons of perseverance, teamwork, and faith that defined his legacy.

More than just a sports memoir, Sugar Bear is a testament to the profound impact one person can have on countless lives. As Coach Heeb battled dementia in his later years, former players and students shared their cherished memories, reminding him—and the world—of the lasting difference he made. Their voices, woven into this tribute, celebrate a mentor, a father, and a friend whose influence extended far beyond the field. With humor, warmth, and deep reverence, Sugar Bear honors a man who coached not just for the game, but for life itself.

Discover the unforgettable story of Coach”Sugar Bear” Heeb and the lives he shaped. Get your copy of Sugar Bear today and experience the legacy of a man whose impact reached far beyond the field.

Kindle Edition

Published November 14, 2024

66 people want to read

About the author

Chris Heeb

2 books

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Displaying 1 - 3 of 3 reviews
42 reviews
February 9, 2025
Probably biased as he was my coach back in HS. Already new much of his story. Seeing letters from others he coached confirmed my feelings about Coach.
Profile Image for Abigail L..
1,601 reviews109 followers
February 23, 2025
Sugar Bear is more than just a memoir about a football coach—it’s a heartfelt tribute to a man who shaped lives far beyond the game. Written by his son, Christopher Heeb, this book beautifully captures the wisdom, dedication, and deep sense of community that Coach Don “Sugar Bear” Heeb brought to everyone he mentored. What really stuck with me was how personal and genuine the storytelling felt; you can truly see the ripple effect of his influence through the voices of former players and students. If you love stories about leadership, resilience, and the power of one person’s impact, this is a great read.
Profile Image for Sue.
1,619 reviews126 followers
February 21, 2025
This book had me feeling things. Sugar Bear isn’t just about football—it’s about heart, about a man who made his players better people, not just better athletes. Don Heeb was the kind of coach you wish you had, the one who saw potential even when you didn’t. His story, told through the words of his son and those he mentored, is funny, touching, and straight-up inspiring. If you love a good underdog story (or just want a book that hits you right in the feels), this one’s a total winner. 🏈📖❤️
Displaying 1 - 3 of 3 reviews

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