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182 pages, Hardcover
First published January 22, 2008
Like the car, the Internet has been made out to be a miracle of social and personal transformation when it is really a marvel of convenience--and in this case of the Internet, a marvel of convenience that has caused a social and personal upheaval. As with the car, the highly arbitrary way in which the Internet has evolved has been portrayed as inevitable and inexorable.
But self-expression is not the same thing as imagination. 'Self expression' is one of those big, baggy terms bulging with lots of cultural change and cultural history to the point where it gestures toward a kind of general meaning without expressing a particular one.
We have undergone a complete 'transvaluation of values,' the phrase that the German philosopher Fredrich Nietzsche used to describe the process by which a new way of looking at the world slops into our familiar outlook. Nietzsche believed that Christianity, for example, had 'transvalued' earlier pagan and aristocratic values of heroism, power, and fame into meekness, humility, and eternal life. The early Christians did this while retaining pagan vocabulary, so that Jesus was still a "prince" and God as "mighty" as any Roman emperor; God's realm was as much a 'kingdom' as that of Nero. But although the former vocabulary remained, the new values had an entirely different meaning.