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CRM Segmentation and Clustering Using SAS Enterprise Miner
In this instructive guide, Collica employs SAS Enterprise Miner and the most commonly available techniques for CRM (customer relationship management). Readers learn how to segment customers more intelligently to achieve the relationship that today's businesses want. The CD-ROM features example SAS code, data sets, macros, and Enterprise Miner templates.
290 pages, Paperback
First published June 4, 2007
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