How to Close Every Sale

by Joe Girard, Robert L. Shook, Robert Casemore

The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

Genres: Business, Nonfiction

208 pages, Paperback

First published September 1, 1989

About the author

"World's Greatest Salesman" according to The Guinness Book of World Records .

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.

Reviews

[Fabrizio Poli · Rating 5 out of 5]

This is a book written by someone that has been out there and achieved well documented success in sales (Guinness Book of Records). Even though the book was written before Cell phones and social media I found some very useful tips and techniques in the trade of selling. Joe Girard is truly a master and has made selling into an art.

Highly Recommended!

[Emily · Rating 4 out of 5]

*audio book
This offered a wide range of advice and suggested tactics for closing every sale. While most of "Joe's" experience is from the auto industry, the tactics would still prove useful in any industry. Further, Chapter 6 focuses on the plethora of closes to use.

[M Shafiq · Rating 4 out of 5]

If you're salesperson, you must read it!

[Tyler Lee · Rating 3 out of 5]

A product of it’s time for sure. Would’ve been a weapon in the 1980’s, but still useful today.

Some of the info is outdated, like keeping every brand of cigarette in your drawer for when the client wants to smoke in your office but forgot theirs.

But, you can’t argue with his results.

[Kerry Balbirona · Rating 3 out of 5]

A comprehensive guide for both the novice and experienced sales professional. While the book feels a bit dated, it still covers fundamental strategies providing insight for those seeking to enhance their closing skills.

[Phillip · Rating 4 out of 5]

Better for those that work in consumer sales rather than B2B. But lots of good points and easy to read.

[3li · Rating 4 out of 5]

First of all, I am not a sales person ,,, but this book is good to read. it is not a type of book that tells to do this and that, it is like reading short stories and other's experience. I have learned a lot from this book ,,, I have learned that some small things could be the reason for not closing a deal. I think paying attention to small things could be beneficial for our day life , it is also helpful to know some techniques from the book on how to close/sell your ideas to other people

[Rick · Rating 4 out of 5]

I read this book while working in a "commission" base job. Mr. Girad is the salesman's salesman. He sells cars and you will be totally amazed at this totals..........Unthinkable!!! Worth the time to read. Joe gives some great insights that are common sense in sales and some great untapped information. Recommended for every sales individual.

[Michael · Rating 4 out of 5]

I read this many years ago, and I wasn't a salesman so I don't even recall why I read it. I learned a lot from it though. I didn't quite believe what he was saying then, but now I know that everything he discusses is accurate.

[Jose · Rating 4 out of 5]

With very simple tips you can actually identify what steps you are supposed to walk thru in order to make a successful sell. In my opinion, everybody should work on their selling skills and this is as simple as it gets.

[Brandon Mullan · Rating 5 out of 5]

This book was rich with valuable sales information. I enjoyed the section about the different closes. The book has a great arc and covers each aspect of the sale in great detail. Very beneficial read.

[Michael · Rating 4 out of 5]

If you are going to sell, this is a must read

[William · Rating 5 out of 5]

Must read if one is in any type of sales or marketing.

[Jovan Sinik · Rating 5 out of 5]

Great book! Joe Gerard uses his own experience in sales to teach the reader on 'How to Close Every Sale.' I used his tactics and knowledge in my own sales experience and it truly works!