Have you ever dreamed of running your own business? Or are you running your own business and wondering how to grow it to the next level? If so, "Spark" was written especially for you. "Spark" will pull you out of the details and enable you to see the business journey from a higher perspective---a perspective that shows you where you are in the journey of the business. You will see that the challenges are just challenges, not insurmountable problems.
"Spark" tells the story of the journey that gets you from here to there. From an idea to execution. It points out, in context, the lessons that everyone who wants to be successful in business must learn. Using the information in this book, you can learn and grow in the comfort of your living room where there is no cost to changing your mind or making a mistake.
"Spark" is a combination of a fast-paced novel with powerful, impactful and eminently executable business lessons. It is rare to find a business book that is this enjoyable to read while being power packed full of knowledge.
Our hero, Jack, is about to learn all the lessons of business the hard way so that you don't have to.
If you are looking to A.) scale up your small business and make it more profitable and B.) build your business and mitigate some of the pitfalls that most small business owners and entrepreneurs experience in the first 5 years, this is a book you will want to digest. I cringed with a few of the situations in this book- cringed because it gave me flashbacks of mistakes I made in the first 2 businesses I started--in some of these situations, I would have loved the suggestions that are offered in the book. If you enjoyed the book "E-Myth", you will really enjoy this book
Much of the information presented was not new. However, I loved the approach and method. Following Jack’s (the story’s fictitious entrepreneur) journey, reshaped my perspective on the things that I had done/not done in my own business. A great read for any aspiring entrepreneur or the established business owner looking towards the next phase or just needing a recharge.