MICROMBA SKILLS provides you a unique opportunity to strengthen your managerial skills through an innovative and simple learning approach – Case Study Analysis. The book reveals the essence of success behind numerous business stories. If you want to be a successful entrepreneur or executive, you need to know about what led to successes or failures in the past, so that you can apply them in your present circumstance. The book drives us to learn the key elements to success through various case studies, focussing on the following topics: How the original business ideas converted into popular brands, right management decisions and how some business leaders implemented them, wrong management decisions and the missed opportunities, prevalence of gender discrimination in the corporate world and how these were overcome, proven business strategies and how some companies applied them, how branding is done by successful companies, how business partnerships are done during the business start-ups, examples of commendable employee performance in the corporate world, how business owners or business ideas were ridiculed at the time of start-up, the surprise factor of Educational background and personal lives of successful business leaders.
MICROMBA SKILLS is very useful book for managers at all levels, for business owners as well as for anyone who wants to be successful in any project. For me, especially important and valuable were stories of failures and mistakes. This is a great opportunity to learn how not to do. I think that MICROMBA SKILLS : Compilation of Case Studies Made Easy for MBAs and Non-MBAs by P. Hari should be read at least once by each person. I will definitely reread it many times!!!