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Mastering Amazon Descriptions: An Author's Guide
It's your deepest fear.
The book doesn't sell.
Could it be your description sucks?
Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.
A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.
Would you rather pay for 10 or 30 clicks to get a conversion?
With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.
* Powerful hooks
* Engaging copy
* Visually Appealing formatting.
The book doesn't sell.
Could it be your description sucks?
Yes, it does suck, and this book is going to help. From the author of Mastering Amazon Ads: An Author's Guide, comes a new book on the art of copywriting for descriptions.
A typical description might convert one click in thirty into a new reader. After two years of research and hundreds of descriptions written, the data shows that properly written descriptions can get the job done in ten clicks.
Would you rather pay for 10 or 30 clicks to get a conversion?
With 40 descriptions across lots of genres, you'll find everything you need to understand and train yourself to write proper copy.
* Powerful hooks
* Engaging copy
* Visually Appealing formatting.
226 pages, Kindle Edition
Published February 18, 2019
82 people are currently reading
105 people want to read
About the author
Brian D. Meeks
22 books100 followersBrian D. Meeks is a graduate of Iowa State University with a degree in Economics. He is the author of the Henry Wood Detective Series, a satire series, Underwood, Scotch, and Wry, and has some stand alone YA, a science fiction series, and in 2019 is working on a 10 book Epic Fantasy series.
He lives on the Las Vegas strip.
And really loves people who post pictures of guinea pigs on Facebook.
They are adorable!
He lives on the Las Vegas strip.
And really loves people who post pictures of guinea pigs on Facebook.
They are adorable!
Ratings & Reviews
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Displaying 1 - 30 of 55 reviews
February 25, 2019
Drilldown on writing book descriptions for indie writers.
This book splits its time between how to write book descriptions (on the one side) and giving example book descriptions (on the other). Whether you're a logic person or an intuitive person (or, like me, both), you're going to get bathed in descriptions and how-tos.
I liked most of the changes to the descriptions, although I wanted some clarity on the difference between a "hook" and "not enough information." There were also some examples that I thought were unnecessarily unclear rather than interestingly so--but I only started spotting them about 2/3 of the way through the descriptions, which tells me I was nitpicking as I got the hang of it.
I wanted more on the logic side overall. For example, what *is* a hook? The book kind of defines it as the thing that makes you click a clickbait article, and gives good examples, but doesn't really ever define it clearly. Overall, LOTS of good examples, but I wanted a clear, succinct description so I could gather better "aha!" moments from the examples. But that's another nitpick.
Recommend for indie writers who feel their book descriptions aren't doing what they could. This will definitely help.
HOWEVER, I also recommend reading one of the major books on copywriting alongside it. I like Robert Bly's Copywriting Hanbook, and the author here recommends The Adweek Copywriting Handbook by Joseph Sugarman.
Indie author copywriting books tend to assume you know the basics of copywriting, which I didn't. I struggled to make this kind of book work, until I read some of the copywriting basics books that the authors recommend reading (duh!). I suggest getting the basics of copywriting under your belt, then using this book to fine-tune your process.
This book splits its time between how to write book descriptions (on the one side) and giving example book descriptions (on the other). Whether you're a logic person or an intuitive person (or, like me, both), you're going to get bathed in descriptions and how-tos.
I liked most of the changes to the descriptions, although I wanted some clarity on the difference between a "hook" and "not enough information." There were also some examples that I thought were unnecessarily unclear rather than interestingly so--but I only started spotting them about 2/3 of the way through the descriptions, which tells me I was nitpicking as I got the hang of it.
I wanted more on the logic side overall. For example, what *is* a hook? The book kind of defines it as the thing that makes you click a clickbait article, and gives good examples, but doesn't really ever define it clearly. Overall, LOTS of good examples, but I wanted a clear, succinct description so I could gather better "aha!" moments from the examples. But that's another nitpick.
Recommend for indie writers who feel their book descriptions aren't doing what they could. This will definitely help.
HOWEVER, I also recommend reading one of the major books on copywriting alongside it. I like Robert Bly's Copywriting Hanbook, and the author here recommends The Adweek Copywriting Handbook by Joseph Sugarman.
Indie author copywriting books tend to assume you know the basics of copywriting, which I didn't. I struggled to make this kind of book work, until I read some of the copywriting basics books that the authors recommend reading (duh!). I suggest getting the basics of copywriting under your belt, then using this book to fine-tune your process.
September 23, 2019
Good book
I learned a lot from this book about writing amazing descriptions. This has considerably improved book descriptions for my time travel fantasy series.
I learned a lot from this book about writing amazing descriptions. This has considerably improved book descriptions for my time travel fantasy series.
October 3, 2022
DNF at 60%.
Contains 40 before & after book descriptions that were torture to get through.
Too much trying to be funny, not enough meat.
I got maybe 3 helpful things out of it at the beginning, but most of the "after" book descriptions weren't even compelling, so I wonder if they really translated to more book sales?
Who knows.
Contains 40 before & after book descriptions that were torture to get through.
Too much trying to be funny, not enough meat.
I got maybe 3 helpful things out of it at the beginning, but most of the "after" book descriptions weren't even compelling, so I wonder if they really translated to more book sales?
Who knows.
February 25, 2019
I didn't even know if I could ever do it...
...Now I'm positive that I can get good at this.
Do you struggle with writing your Amazon book descriptions? If you said 'no' excuse me if I don't believe you, but I dont. Everybody struggles with a good hook, or how much to reveal in a description.
Brian Meeks has written a book with more practical information about writing book descriptions than I have ever read.
Cram-packed with tons of examples, Mr. Meeks has taken the mystery out of what makes a reader decide to purchase your book. There are examples from many different genres, and also improvements made on descriptions that were already pretty good.
Everyone can improve their book descriptions...
...even you. But will you?
You'll love this practical, snarky guide to copywriting because everyone likes to learn from a wiseguy.
Get it now
...Now I'm positive that I can get good at this.
Do you struggle with writing your Amazon book descriptions? If you said 'no' excuse me if I don't believe you, but I dont. Everybody struggles with a good hook, or how much to reveal in a description.
Brian Meeks has written a book with more practical information about writing book descriptions than I have ever read.
Cram-packed with tons of examples, Mr. Meeks has taken the mystery out of what makes a reader decide to purchase your book. There are examples from many different genres, and also improvements made on descriptions that were already pretty good.
Everyone can improve their book descriptions...
...even you. But will you?
You'll love this practical, snarky guide to copywriting because everyone likes to learn from a wiseguy.
Get it now
March 10, 2019
I have been following Brian's advice for a little over a year through one of his Facebook groups.
So, when this book was released, I jumped on it.
It's full of examples on how to write an engaging description for your novels, aimed at increasing your conversion rates (people who see the description vs people who buy the book).
The book it's funny, hammering in your head over and over the same structure and formatting till you finally get it.
Recommended to any author struggling with writing book descriptions that convert well.
So, when this book was released, I jumped on it.
It's full of examples on how to write an engaging description for your novels, aimed at increasing your conversion rates (people who see the description vs people who buy the book).
The book it's funny, hammering in your head over and over the same structure and formatting till you finally get it.
Recommended to any author struggling with writing book descriptions that convert well.
March 11, 2019
Any author who needs to write descriptions for their books needs to read this one.
Brian gives his reader plenty of examples, but my favorite parts were the cheerleading chapters between blurb examples.
He's such a positive force in the indie writing community. We're lucky to have him.
Brian gives his reader plenty of examples, but my favorite parts were the cheerleading chapters between blurb examples.
He's such a positive force in the indie writing community. We're lucky to have him.
February 1, 2020
I'm not sure I can add anything that others have already said. The book is light on the whys and wherefores, heavy on examples with some analysis on what the author thought was wrong with it. Often I agreed or saw his point, but as he admits within the pages, sometimes the actual reader data proved his changes were not best. Which, as the author says, is the secret to truly improving your descriptions: Measure, change, measure and compare.
March 4, 2020
Buy this book
A fun, information-pack read with tons of easy to understand examples. Wondering about your blurbs? Wonder no more with Brian’s book.
A fun, information-pack read with tons of easy to understand examples. Wondering about your blurbs? Wonder no more with Brian’s book.
April 9, 2020
So many helpful tips!
Great read with easy to understand steps and tips.
The examples at the back were especially helpful to see the content applied in a variety of ways. I’m not sure I agreed with it all, but that’s okay. It was a skill set I needed to learn more about so that I could apply my own voice to it, and I wouldn’t be able to do it without reading this book first!
Great read with easy to understand steps and tips.
The examples at the back were especially helpful to see the content applied in a variety of ways. I’m not sure I agreed with it all, but that’s okay. It was a skill set I needed to learn more about so that I could apply my own voice to it, and I wouldn’t be able to do it without reading this book first!
March 26, 2019
At first I came away disappointed.
The 'Meeks' descriptions in the book felt so formulaic.
But then...
I thought it over and I realised something.
If you read this book from cover to cover, you'll read forty book descriptions.
One after the other.
I mean, who does that?
So don't be like me.
Work through the book slowly. Put it aside and come back to it. Make a note of the tips you find useful.
And then practise.
Like I am here.
You'll love this book, because it's an entertaining, informative guide to crafting book descriptions that'll help you sell your book.
Get it now.
The 'Meeks' descriptions in the book felt so formulaic.
But then...
I thought it over and I realised something.
If you read this book from cover to cover, you'll read forty book descriptions.
One after the other.
I mean, who does that?
So don't be like me.
Work through the book slowly. Put it aside and come back to it. Make a note of the tips you find useful.
And then practise.
Like I am here.
You'll love this book, because it's an entertaining, informative guide to crafting book descriptions that'll help you sell your book.
Get it now.
July 24, 2019
This book is a revelation!
Brian Meeks correctly points out that most authors today approach blurb writing as an exercise in summarizing their novel. And he's also right in saying this isn't what we should be doing! In the digital landscape a blurb is no longer what it once was. It's now your last chance to sell the book.
And a hook sells a book.
If you want to increase your revenue, follow the advice within these pages. Stop summarizing your work and start selling it!!
Brian Meeks correctly points out that most authors today approach blurb writing as an exercise in summarizing their novel. And he's also right in saying this isn't what we should be doing! In the digital landscape a blurb is no longer what it once was. It's now your last chance to sell the book.
And a hook sells a book.
If you want to increase your revenue, follow the advice within these pages. Stop summarizing your work and start selling it!!
February 26, 2019
No pants are liberating
It's what you've been...
... looking for.
Humorous, witty and charming.
Can Meeks save your blurb?
Maybe. But it all depends on you. Are you up to the challenge?
You'll be put to the test in this amusing but helpful handbook. Discover the potential of your blurb because Meeks wants you to do it.
I know that I got my money's worth in this delightful entertainment. Now to put what I've cultivated to work.
Get your copy now.
It's what you've been...
... looking for.
Humorous, witty and charming.
Can Meeks save your blurb?
Maybe. But it all depends on you. Are you up to the challenge?
You'll be put to the test in this amusing but helpful handbook. Discover the potential of your blurb because Meeks wants you to do it.
I know that I got my money's worth in this delightful entertainment. Now to put what I've cultivated to work.
Get your copy now.
May 27, 2019
Copywriting doesn't have to be boring!
I know what you're thinking.
She's lying.
I promise, I'm not.
If you're an author who wants to learn copywriting, you could do far worse than to pick up this book. Hell, if you're an author who DOESN'T want to learn, you should still pick up this book.
That's how awesome it is.
And it's funny. (Totally not lying. Promise.)
If you want your books to sell, this is the book you want to read.
Do yourself a favor and get it now.
I know what you're thinking.
She's lying.
I promise, I'm not.
If you're an author who wants to learn copywriting, you could do far worse than to pick up this book. Hell, if you're an author who DOESN'T want to learn, you should still pick up this book.
That's how awesome it is.
And it's funny. (Totally not lying. Promise.)
If you want your books to sell, this is the book you want to read.
Do yourself a favor and get it now.
July 19, 2020
Shameless self-promotion
How many of you fell for it? A book recommended by other authors - it's got to be good, right? When you realise that your first piece of 'homework' is to retype Brian's recommendation for his own book on your Facebook page, you'll get a sense of how self-serving this book is. Not all genres are covered. Children's book's are most definitely not covered - probably with good reason. You'll dislike this book because it fails to deliver on its hype.
How many of you fell for it? A book recommended by other authors - it's got to be good, right? When you realise that your first piece of 'homework' is to retype Brian's recommendation for his own book on your Facebook page, you'll get a sense of how self-serving this book is. Not all genres are covered. Children's book's are most definitely not covered - probably with good reason. You'll dislike this book because it fails to deliver on its hype.
Read
April 8, 2019There were some good tips on copywriting in the first few chapters, but approximately 7/8 of the book is simply him re-writing descriptions to his own style which does not always fit genre expectations. That said, there are some good tips in here that can help all authors and particularly those just starting out.
May 13, 2019
Probably useful if you're an author looking for ways to punch up your book descriptions, but if you're looking for the whys and wherefores about writing good marketing copy, this is not the book. What it has are dozens and dozens of examples that offer lots of potential ideas.
February 27, 2019
Having read Brian's book Mastering Amazon Ads twice, and having found it very helpful for improving the sales of my books, I was looking forward to this new title.
I gibbed a bit at the price, but knowing Brian's penchant for setting his prices high so that we appreciate we're getting good value, I eventually succumbed and bought a Kindle copy. And other people seemed to be raving over it.
Hmm.
This book does have some helpful things to say about copywriting, and gives more examples than you could wish for of bad and not so bad blurbs, which Brian then revamps and turns into much better (and occasionally vastly better) book descriptions.
Curiously, some of Brian's 'improved' versions of the blurbs don't grab me at all, as a reader. But each to his own, I guess.
It was interesting to check the Amazon pages for many of the books and see which ones had taken up Brian's new versions. Some did, some didn't (surprising!) and at least one had provided a much improved version of both their own original and Brian's version.
Scattered between all the chapters containing examples of bad to good blurbs are some rather random chapters, a few of which seemed to have strayed out of another book altogether.
Some are rehashes of the previous book. Some of them are just chapters encouraging authors to persevere. (Fair enough.) Some of them appear to have been written at 2 am in the morning when Brian was suffering from jet lag. (The book teaches you about Snark too.)
Anyway, I take away from this book:
HOOKS - thou must start with a hook. Yup, best idea.
WHITE SPACE - and plenty of it.
DON'T TELL THE STORY - entice with hints, questions, allusions, etc.
WRITE CLEARLY - it's amazing how many of the examples verge on the incomprehensible.
ALWAYS, ALWAYS, AT THE END, TELL THE READER TO BUY IT NOW.
TEST WHETHER THE NEW BLURB IMPROVES YOUR SALES.
How you write the blurb is pretty much up to you, and the best experience you can get is by joining either or both of Brian's Facebook groups. You'll get plenty of opportunities to work on blurbs that need lots of TLC there.
I gibbed a bit at the price, but knowing Brian's penchant for setting his prices high so that we appreciate we're getting good value, I eventually succumbed and bought a Kindle copy. And other people seemed to be raving over it.
Hmm.
This book does have some helpful things to say about copywriting, and gives more examples than you could wish for of bad and not so bad blurbs, which Brian then revamps and turns into much better (and occasionally vastly better) book descriptions.
Curiously, some of Brian's 'improved' versions of the blurbs don't grab me at all, as a reader. But each to his own, I guess.
It was interesting to check the Amazon pages for many of the books and see which ones had taken up Brian's new versions. Some did, some didn't (surprising!) and at least one had provided a much improved version of both their own original and Brian's version.
Scattered between all the chapters containing examples of bad to good blurbs are some rather random chapters, a few of which seemed to have strayed out of another book altogether.
Some are rehashes of the previous book. Some of them are just chapters encouraging authors to persevere. (Fair enough.) Some of them appear to have been written at 2 am in the morning when Brian was suffering from jet lag. (The book teaches you about Snark too.)
Anyway, I take away from this book:
HOOKS - thou must start with a hook. Yup, best idea.
WHITE SPACE - and plenty of it.
DON'T TELL THE STORY - entice with hints, questions, allusions, etc.
WRITE CLEARLY - it's amazing how many of the examples verge on the incomprehensible.
ALWAYS, ALWAYS, AT THE END, TELL THE READER TO BUY IT NOW.
TEST WHETHER THE NEW BLURB IMPROVES YOUR SALES.
How you write the blurb is pretty much up to you, and the best experience you can get is by joining either or both of Brian's Facebook groups. You'll get plenty of opportunities to work on blurbs that need lots of TLC there.
December 26, 2019
I didn’t want to need him.
After all, I already had that other guy, you know, the one with the (almost) identical first name.
I’m taking about Brian Meeks of Mastering Amazon Descriptions: An Author’s Guide fame. Odds are, like me, you already purchased Bryan Cohen’s book on writing blurbs. It’s excellent and highly recommended. Cohen’s book offers sage and well-tested advice.
But you need more.
Writing blurbs is hard, as in I’d-rather-stick-needles-in-my-eyes-than-do-it hard. I tried it on my own. The struggle was real. Then, I read Cohen’s book and had a solid blurb as a result. But that little voice inside my head whispered: Can you make it better?
These days, with a bazillion ebooks being published, you need an edge. Brian’s book gives you that. It’s also quite funny.
By owning both books, and combining what you learn, you’ll get easy-to-follow, actionable instructions on what you’ll need to create an attention-grabbing blurb, one that will compel a reader to reach for the “buy” button.
Get it now.
After all, I already had that other guy, you know, the one with the (almost) identical first name.
I’m taking about Brian Meeks of Mastering Amazon Descriptions: An Author’s Guide fame. Odds are, like me, you already purchased Bryan Cohen’s book on writing blurbs. It’s excellent and highly recommended. Cohen’s book offers sage and well-tested advice.
But you need more.
Writing blurbs is hard, as in I’d-rather-stick-needles-in-my-eyes-than-do-it hard. I tried it on my own. The struggle was real. Then, I read Cohen’s book and had a solid blurb as a result. But that little voice inside my head whispered: Can you make it better?
These days, with a bazillion ebooks being published, you need an edge. Brian’s book gives you that. It’s also quite funny.
By owning both books, and combining what you learn, you’ll get easy-to-follow, actionable instructions on what you’ll need to create an attention-grabbing blurb, one that will compel a reader to reach for the “buy” button.
Get it now.
February 27, 2024
Three things get readers...
A great cover...
A great story...
And a fantastic book description...
Brian Meeks teaches you how to write a book description that screams buy me. Through explanation and examples, in an amusing way, he leads you through a book description template that will intrigue your readers.
If you are interested in selling your book...
And not just "publishing" it...
This book will help you analyze your book sales on Amazon and how to use Amazon Ads to help reach more customers. You might need to change the book description or cover, and he shows you how to consider those options.
I personally enjoyed the read and think I learned a lot from this book. It motivated me to check out other copyright guides and start writing my descriptions in a copyright fashion.
The only negative to this book is the original descriptions of the sample books that Brian uses throughout the book. It seriously drives his point.
In this case, reading is doing because nothing hits home like a boring book description you struggle to get through.
Get it now!
A great cover...
A great story...
And a fantastic book description...
Brian Meeks teaches you how to write a book description that screams buy me. Through explanation and examples, in an amusing way, he leads you through a book description template that will intrigue your readers.
If you are interested in selling your book...
And not just "publishing" it...
This book will help you analyze your book sales on Amazon and how to use Amazon Ads to help reach more customers. You might need to change the book description or cover, and he shows you how to consider those options.
I personally enjoyed the read and think I learned a lot from this book. It motivated me to check out other copyright guides and start writing my descriptions in a copyright fashion.
The only negative to this book is the original descriptions of the sample books that Brian uses throughout the book. It seriously drives his point.
In this case, reading is doing because nothing hits home like a boring book description you struggle to get through.
Get it now!
August 27, 2019
Meeks delivers
There can be no peace...
...until the blurb is revealed.
The indie tribe has gathered for a final attempt to understand what their trad forefathers simply ignored. This time, they would fulfill the promise of blog-style writing or ultimately fade into the forgotten dust of block text.
Would there be in uptick in conversion?
Will arrogant causation betray frail variance?
You’ll love this journey to transform dribble into sales dynamite because who doesn’t love a good non-fiction book full of random digressions (you dirty gerbil).
***
I’ve previously read Meek’s book on Amazon ads and thought it was good enough to give this one a try. Between the two, this one is considerably more approachable and user friendly. I can see myself applying and reapplying much of what he describes.
A criticism is that he mostly ignores us non-fiction writers. We are left to build the connective tissue on our own. But the skeleton he provides is solid.
There can be no peace...
...until the blurb is revealed.
The indie tribe has gathered for a final attempt to understand what their trad forefathers simply ignored. This time, they would fulfill the promise of blog-style writing or ultimately fade into the forgotten dust of block text.
Would there be in uptick in conversion?
Will arrogant causation betray frail variance?
You’ll love this journey to transform dribble into sales dynamite because who doesn’t love a good non-fiction book full of random digressions (you dirty gerbil).
***
I’ve previously read Meek’s book on Amazon ads and thought it was good enough to give this one a try. Between the two, this one is considerably more approachable and user friendly. I can see myself applying and reapplying much of what he describes.
A criticism is that he mostly ignores us non-fiction writers. We are left to build the connective tissue on our own. But the skeleton he provides is solid.
May 11, 2022
In Mastering Amazon Descriptions, Brian D. Meeks offers a formulaic plan for writing book descriptions that will sell books, including examples of description re-writes for books in varied genres. Although these descriptions are specified as Amazon descriptions, I’m sure this technique will work equally well with Kobo, or Barnes & Nobel, or even the Apple Store. By the time you’ve read through this book, you’ll be writing back cover copy like a pro, because Meeks’ method is simple enough that almost anyone can do it.
Read my full review on my blog, "Writing to be Read", here: https://writingtoberead.com/2022/02/1...
Read my full review on my blog, "Writing to be Read", here: https://writingtoberead.com/2022/02/1...
August 18, 2019
The knowledge seems like common sense. At least it does after you read and apply Brian's lessons to your blurbs and sales material. This book forced me to take a long hard look at my own blurbs. Prioir to this I was confident that I needed no training and that my sales experience would steer me clear of any reefs or shoals. I was mistaken. Just one pass through these lessons taught me how to optimise or at least better my promotional material. Now I am average 1 click in 150 impressions and Had a sale on my second click. These are the kind of numbers that authors dream about and that I can only hope to continue.
March 8, 2019
Important information All authors need to know!
Copywriting? Who knew?
Do you want more sales?
Answers are here!
If the thought of boosting sales gives you goose bumps, enjoy the bumps! Grab a glass of wine and enjoy the ride while learning some simple techniques that are going to change the way you write your descriptive ads, blogs, and posts from this day on. Oh and grab a tissue! You will laugh yourself silly! ...............
Off to read my bookmarked sections once again! See ya’ll up on the charts!
Copywriting? Who knew?
Do you want more sales?
Answers are here!
If the thought of boosting sales gives you goose bumps, enjoy the bumps! Grab a glass of wine and enjoy the ride while learning some simple techniques that are going to change the way you write your descriptive ads, blogs, and posts from this day on. Oh and grab a tissue! You will laugh yourself silly! ...............
Off to read my bookmarked sections once again! See ya’ll up on the charts!
February 23, 2019
Brilliant
So you can't write blurbs...
...Brian will save you.
I should probably write something really cool and snarky in this review, considering I've just learned some FAB copywriting tricks. But, I'm not going to. Instead I'm going to say that this a valuable book for anyone who has ever struggled to write their blurb.
You'll love this book for its comic value and the good stuff in between.
Get it now.
So you can't write blurbs...
...Brian will save you.
I should probably write something really cool and snarky in this review, considering I've just learned some FAB copywriting tricks. But, I'm not going to. Instead I'm going to say that this a valuable book for anyone who has ever struggled to write their blurb.
You'll love this book for its comic value and the good stuff in between.
Get it now.
May 8, 2019
Want to sell more books?
That’s a silly question. But it isn’t preposterous.
Brian’s book takes a deep dive into the before and after photos (don’t worry. Nothing is too graphic.) of blurbs.
Learn the do’s. Avoid the don’t’s (I guessed on the spelling of that word). And practice the skills to earn a billion dollars.
You’ll love this book, because the information is too golden to pass up.
Get it now!
That’s a silly question. But it isn’t preposterous.
Brian’s book takes a deep dive into the before and after photos (don’t worry. Nothing is too graphic.) of blurbs.
Learn the do’s. Avoid the don’t’s (I guessed on the spelling of that word). And practice the skills to earn a billion dollars.
You’ll love this book, because the information is too golden to pass up.
Get it now!
April 15, 2020
Disappointed
There was no "how to" .
There was no delivery on what was promised.
It was just a bunch of other author's book blurbs served with snark!
For a guy who says he cuts down words a lot, in this book it was over inflated with self flattery. Probably a nice guy, coz he says so--repeatedly! So, I will repeat myself and say this book does not do what the author proclaims!
There was no "how to" .
There was no delivery on what was promised.
It was just a bunch of other author's book blurbs served with snark!
For a guy who says he cuts down words a lot, in this book it was over inflated with self flattery. Probably a nice guy, coz he says so--repeatedly! So, I will repeat myself and say this book does not do what the author proclaims!
November 22, 2022
You can copywriter!
Brian shows you how copywrite awesome descriptions for your books. He makes the instructions easy to comprehend. Then there are a many examples to see the before and after. He does and detail analysis of what works and changes. Brian's book is full of stories and funny quips that entertain, but he is a great coach, aspiring you to be great and letting you know how powerful you are as an author.
Brian shows you how copywrite awesome descriptions for your books. He makes the instructions easy to comprehend. Then there are a many examples to see the before and after. He does and detail analysis of what works and changes. Brian's book is full of stories and funny quips that entertain, but he is a great coach, aspiring you to be great and letting you know how powerful you are as an author.
June 20, 2023
I loved this Book!!!! It helped me so much to write the back cover of my Book. I even tested it with two of my readers. I gave them my Book Blurb and asked for feedback, and they were, "It's pretty long," not wanting to hurt my feelings. LOL Then, using Meeks's technique, I rewrote it thoroughly and gave it to them. WOW! They were excited and stated they loved it. They offered just a couple of tiny changes. My blurb went from ho-hum to exciting.
January 15, 2025
Copywriting by simple formula
Is your Amazon description a synopsis?
Not a hook for miles?
Meeks teaches you through numerous examples the art of effective copywriting that’ll hook readers and make the sale.
It’s step by step.
In a voice that’s snarky and approachable.
You’ll love it because everyone wants to learn how to attract readers and sell books in a way that’s quick and relatively painless(he does mention math a few times but gives good aftercare.)
Get it now.
Is your Amazon description a synopsis?
Not a hook for miles?
Meeks teaches you through numerous examples the art of effective copywriting that’ll hook readers and make the sale.
It’s step by step.
In a voice that’s snarky and approachable.
You’ll love it because everyone wants to learn how to attract readers and sell books in a way that’s quick and relatively painless(he does mention math a few times but gives good aftercare.)
Get it now.
March 16, 2019
This isn't a DO THIS A-B-C book.
It does have a lot of Here's What I did and How I Know It Worked.
AND lots of examples to learn from.
If you're someone who likes to learn on their own from materials collected for you- this book is great.
If you're someone who needs their hand held in order to write a description unique to your book & genre this is not your book.
It does have a lot of Here's What I did and How I Know It Worked.
AND lots of examples to learn from.
If you're someone who likes to learn on their own from materials collected for you- this book is great.
If you're someone who needs their hand held in order to write a description unique to your book & genre this is not your book.
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