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329 pages, Hardcover
First published October 21, 2008
Today, a teacher in Maine, a lawyer in Baltimore, and a shop clerk in Florida all start their working day at the same time, and, if they happen to be fans of Conan O'Brien or David Letterman, they'll switch their TVs on at exactly the same time in the evening. This kind of synchrony, [historian Michael] O'Malley notes, is felt even more acutely during major television events such as the Super Bowl, when, during the commercial breaks -- as the utility companies are well aware -- a million toilets are likely to flush at the same time.Shared experiences are a side effect of modern time standardization that we take for granted if we think about them at all, but the strategic implications of this phenomenon are huge. For starters, there's the invisible way that chronocracy amplifies mass media imposition of a monoculture on otherwise diverse groups of people. It's simultaneously unifying and stultifying. Then there's the vulnerability that comes with precision-based, predictable biorhythms: The effective surprise of Israel's pre-emptive strike on Egypt's air force at the onset of the Six Day War was made possible in large part due to the drowsy lag inherent during swapping night and morning shifts. This also translates to music's ability to impose senses of community and continuity: whether it be a congregation joining in an uplifting hymn, a stadium of soccer fans singing "You'll Never Walk Alone," or a global YouTube jam. The shared rhythms of standard time are a powerful unifying force.