Lessons My Brothers Taught Me: How to Transform Your Personal Qualities Into A Successful Business

by Charles D. McCarrick

Many people ask for advice on how to start a business-but rarely how to succeed in business. Charles McCarrick, founder of Micro-Ant, suggests starting with the question: why do you want to go into business?

These chapters, childhood stories, and cartoons describe his journey of employing the toolbox of traits that make Charles who he is and, in turn, built his entrepreneurial success. Woven with life lessons full of turkeys and toilets, Charles shares his 4S process to create business success with the fuel of your character.

If you are determined to run your own business, despite lacking any previous experience, this book is for you. You'll discover that you already possess the pieces to build your own success.

Genres: Business, Entrepreneurship

200 pages, Unknown Binding

Published November 15, 2022

About the author

Charles D. McCarrick is an entrepreneur, inventor, and lead visionary of Micro-Ant. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. Charles' most defining characteristic is enthusiasm—for new ideas, for the people who work with him, and for continuous improvement. By cultivating people's confidence and creativity, Charles has forged a top-notch team that delivers new technologies into the hands of customers and value to investors. Now, he delivers this book of life lessons to you. You can find out more about him at www.charlesmccarrick.com.

Reviews

[S · Rating 3 out of 5]

I won this book via Goodreads Giveaway

This book was easy to read, right sized, and had some really relevant takeaways which gave me some food for thought.
It flowed much better for me when I started skipping over the personal stories. They were entertaining, but it interrupted the continuity, in my opinion. The anecdotal/personal stuff just isn’t what I’m reading business type books for.
The examples of successes and opportunities were helpful. Overall, I liked it and will utilize some of the information.

[Dasha · Rating 5 out of 5]

One of the few business books that is entertaining and joyful to read! What I found most compelling about "Lessons My Brothers Taught Me" is the focus on leadership and management lessons and how important culture is to the long-term survival of a company. The approach the author takes to presenting his lessons from business is very humorous and story driven which made the ideas very digestible. Couldn't put it down.

[Charles D. · Rating 5 out of 5]

Disclaimer: I am the author so might be a tad biased in my rating ;)

[Mille · Rating 5 out of 5]

Wow. This book is full of stories and lessons we all can relate to. If you are interested in starting up a business, this book is for you. Nothing is impossible if you put your mind to it that's what this book taught me. Great Book Charles can't wait to read more of your stories!!!!!

[Samantha Suarez · Rating 5 out of 5]

One of the things that I like most about this book is how he can transform simple memories of his childhood into great advice not only in growing your business but also in your life. His story inspires and teaches in a hilarious way how to create a successful business. Highly recommend it.

[Ron · Rating 5 out of 5]

The book is a very engaging read that provides readers with unique insight into the world of entrepreneurship. Not only is it useful for those wanting to start their own business but to those who are also working on growing their business.

[Olga Malosh · Rating 5 out of 5]

From the moment I read the first paragraph of the Forward to “Lessons My Brothers Taught Me”, I couldn’t put it down. The Forward, written by the Author’s brother defined the characteristics of a good story - interesting, insightful, and entertaining. The book delivered on all three promises and much more. The narrative is a fresh, unpretentious account of challenges and pitfalls of growing a successful engineering business from start-up to scale-up. The parallels drawn between childhood experiences and professional affairs go to the heart of the universal truths about business success.

Without the flair of corporate-speak, the author offers a 4S transform formula which, if applied correctly, leads to a successful venture.

Skillfully woven into the narrative is the author’s leadership philosophy which embodies a rare balance of people-centric approach and productivity focused strategy.
This is a must read for all budding entrepreneurs and seasoned business professionals.

[JjTrumbull · Rating 5 out of 5]

Lessons My Brothers Taught Me is a heartfelt story of the trial and error Charlie McCarrick experienced while creating his business correlated with ritualistic, and often dangerous, rites of passage those of us who have older siblings can certainly attest to, albeit likely less severe. Charlie ties the intricacies of life's many obstacles taught through tough experiences between two unlikely sources while providing vivid imagery, comedy, and tragedy all in one entertaining and tough to put down book. I highly recommend this for anyone interested in starting a company, improving an existing one, or trying to figure out where one went all wrong... so it goes.

[Tony · Rating 5 out of 5]

Many business writers offer anecdotal evidence of their theories of life. Few anecdotes are as hilarious and as ironic as those inflicted on the author by his brothers in their youth. The hallmark of great leaders, I believe, is a sense of humor about life. Hindsight framed by humor makes for a lasting impact. Charlie uses life experiences to frame his theories for a successful business. With experience to back it up, he takes the reader through his 4s process business owners and entrepreneurs can create success with the fuel of their character. It is very well done and I have shared this book with many clients and friends.

[Virginie Glaenzer · Rating 5 out of 5]

"Lessons My Brothers Taught Me" is not your typical dry and theoretical business book. Instead, it infuses humor and storytelling to deliver its profound messages. This unique approach not only makes the book an enjoyable read but also enhances the reader's understanding and retention of the ideas presented. The author's ability to entertain while imparting valuable wisdom is truly commendable.

[Books Forward · Rating 5 out of 5]

This book absolutely blew me away. Not only was McCarrick able to write about his childhood memories in a beautiful way, he was also able to transform them into profound business advice. This is the best book for business owners to read. I absolutely cannot recommend it enough.

[Alyssa · Rating 3 out of 5]

Thank you to Books Forward for the copy of this book.

Good business advice and I enjoyed the childhood lessons and shenanigans of the young brothers as they grew up throughout the book.

[Ashram · Rating 5 out of 5]

Great book for anyone who wants to start their own business or manage teams/projects. There are valuable lessons shared with great humor and a very real life perspective which is helpful for a wide range of readers. Highly recommended it!