Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by Tim Ash, Maura Ginty, Rich Page

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

480 pages, Paperback

First published March 8, 2011

Reviews

[Jason · Rating 3 out of 5]

This book won't teaching you anything about coding websites. What it does teach you is how to make your website attractive and usable. The main focus is on online stores, but most of the information applies to all sites, even if they are not-for-profit sites or only get revenue from ads. It covers topics like layout design, mobile devices, creating concise forms, etc.

[Jayson Akers · Rating 5 out of 5]

Helping prospects find a desired product or service and assisting them through the buying process by enlisting human psychology, knowledge of common user behaviors and a bit of common sense. This book is filled with great ideas and guidance for fine tuning user experience and enhancing your website's buying cycle.

[Andrew O'brien · Rating 5 out of 5]

Great information and very practical.