The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025

by Jack W. Plunkett

In The Next Boom , Jack W. Plunkett, widely followed analyst and CEO of Plunkett Research, Ltd., persuasively demonstrates the emerging trends, technologies and changes that will lead to a new period of substantial economic growth in emerging nations as well as many of the world's leading economies. He presents a panorama of carefully documented developments in areas including energy, health care, education, demographics, trade, technologies and the rapidly-growing global middle class - showing how trends in America and around the world have tremendous synergy that will lead to a long-term surge in global business. Plunkett supports his theory through an entertaining analysis of global prospects for what he defines as the "near future," from 2013-2025. The author explains opportunities for significant economic growth for America and other well-developed nations. He also details how mature countries like the U.S. will face competition of growing intensity in the areas of higher education, motivated young workforces, entrepreneurship and government support of business investment. Provocative and far-reaching, the author demonstrates how The Next Boom and its underlying causes will have a deep, evolutionary effect on all of us. The Next Boom , with its powerful and optimistic vision of the surprising changes ahead, arrives at a timely juncture. Plunkett details the most exciting technologies for the future, including those in which America has a solid nanotechnology, remote wireless sensors and biotechnology. At the same time, he shows how America is one of few nations with a rapidly growing population, and explains how this can be a tremendous economic advantage by providing both a vital young workforce and a growing tax base. The next billion consumers will soon emerge on a worldwide basis. The author details how and why this continued growth of the global middle class will vastly increase demand for goods and services, attracting ever-greater innovation, competition and global trade. Plunkett is not suggesting that you look at the world through rose-colored glasses. Instead, he believes that you will benefit most from the state of the world today by understanding the changes, challenges, opportunities and risks that are occurring around you in order to prepare yourself for The Next Boom . The book includes a reading group guide for book club use and discussion. In addition, the author has produced a series of 10 short videos, each one related to a chapter in The Next Boom . Links to the videos are included within the book, and they can also be found on YouTube. This book shows what you absolutely, positively have to know about the near future. The Next Boom will be an exciting period of solid global growth that will create immense opportunities for investment, business formation, innovation and job creation. However, Plunkett shows how and why not all nations will benefit equally. The information provided in The Next Boom is vital to investors, managers, consultants, leaders in government and educators. This book will help you understand how to best position your business, your investments and your career to benefit from the coming era of global growth.

Genres: Business

271 pages, Hardcover

First published January 18, 2011

About the author

Jack W. Plunkett, author and editor of over 30 books, is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of award-winning market research and industry information in printed and electronic formats since 1985.

A lifetime fan of books, Jack Plunkett says he always knew he would be involved in writing and publishing:

"When I was a very small boy, I would go on weekly family trips to the local branch library in Dallas where I would check out huge piles of books and plow through them as quickly as I could. Later, when I was a bit older, I would take the public transit on my own to the big downtown main library and spend hours roaming the stacks of reference books, magazines and out-of-town newspapers. I was completely hooked on data of all types by the time I was 13."

The Plunkett Research team focuses on industry trends and statistics analysis, and produces over 18,000 pages of proprietary market research each year. This research empowers strategists at top consultancies, professors at the world's leading schools of business, venture capitalists and financial leaders, as well as executives at the world's top corporations.

Plunkett says:

"The focus of much of our work is to look for synergies among business trends and see how those trends are going to change the world in the near future."

A life-long entrepreneur, he has won numerous awards and was recognized as a finalist in the "Entrepreneur of the Year" competition sponsored by Ernst & Young.

Plunkett is a frequent public speaker and lecturer on university campuses and business events, having recently made speeches in Singapore and New Delhi. He is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal, The New York Times and Investor's Business Daily; media outlets such as NPR's Marketplace, ABC News and CBS Marketwatch; as well as local and regional newspapers and national columnists. Jack Plunkett is a resident of Houston, Texas.

Reviews

[Heather Larcombe · Rating 4 out of 5]

A refreshingly positive spin on the future.