Rohit Bhargava's Blog, page 103

June 17, 2012

How To Save San Francisco With Puppies

In entrepreneurship courses around the world one of the first things that they teach you is to find a problem that your business can solve. We all have problems, so there should be plenty of inspiration. And no doubt, there are many successful businesses that start with this simple question in mind. But how often do they ask if the problems they are solving are big enough?



IMB_how-puppies-can-save-san-franciscoThis weekend I read an article about a fascinating experiment in San Francisco to get panhandlers off the street. The cit...

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Published on June 17, 2012 07:35

June 12, 2012

How To Interview Anyone: 5 Lessons From Amazing Interviewers

One of the most popular forms of content creation today is interviews ... but great interviews take a lot more than just coming up with a list of questions. The sad fact is, not everyone who creates interviews to post online is actually good at doing them. So you might wonder, what do the people who ARE really good at it already know?



Over the last month I've done over 30 interviews as part of launching Likeonomics (that's more than one a day). Across that time, I've done everything from answ...

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Published on June 12, 2012 20:49

June 5, 2012

The Importance of Being Fearless

IMB_Case-Foundation-Be-Fearless-Logo2Most of us have a love affair with the big idea. We memorialize and romanticize it. We attend workshops or read books to learn how to come up with it. And the celebrate the achievements of anyone who has had one. Yet for all of our focus on this big idea, perhaps there is something even more fundamental that powers real world changing ideas.



The Case Foundation thinks so, and many of their peer foundations do as well. Foundations are one group that don't generally get recognized enough for th...

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Published on June 05, 2012 11:58

May 30, 2012

7 Useful Tips For How To Create A Really Great Corporate Event

Someone recently asked me to guess how many events I had spoken at in the last 3 years. I honestly can't remember ... and I'm not saying that to try and impress you. The fact is, in the last three years, I have participated in easily more than a hundred corporate events of all types. Some are internal seminars, while others are larger scale annual events or conferences. I've been invited to speak at everything from workshops for the military to networking events for young professionals. The t...

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Published on May 30, 2012 17:26

May 26, 2012

Timing - The Most Creative Lunch In History

IMB_TimingJamesGall



NOTE: This is an excerpt from Chapter 8 of my new book Likeonomics all about Timing, the 2nd principle of Likeonomics. I hope you enjoy it!



In 1855, a Scottish clergyman named James Gall had an idea that should have changed every map ever created, but didn’t. It was four years before Charles Darwin would publish his Origin of Species, and Gall was presenting his world-changing idea at a Glasgow meeting of the British Association for the Advancement of Science. The world he lived in had long...

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Published on May 26, 2012 05:00

May 25, 2012

Simplicity: Plain Language & The Red Button That Reinvented Your Memories

NOTE:This is an excerpt from Chapter 7 of mynew book Likeonomicsall about Simplicity, the 4th principle of Likeonomics. I hope you enjoy it!



IMB_Simplicity_CenterforPlainLanguage



Annetta Cheek is a 25-year veteran of the federal government who now runs a nonprofit called the Center for Plain Language. There has never been a more important time for the Center to exist. ‘‘When you’re supposed to be a democracy, and people don’t even understand what government is doing, that’s a problem,’’ Cheek says. This is not just an American p...

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Published on May 25, 2012 16:54

May 24, 2012

Unselfishness: The World's Most Ethical Company & Why Collaboration Works

NOTE: This is an excerpt from Chapter 6 of my new book Likeonomics all about Unselfishness, the 3rd principle of Likeonomics. I hope you enjoy it!



IMB_JimSinegalThe biggest clue that Jim Sinegal is not your ordinary CEO came in an article in The Seattle Times a few months before his retirement. The headline read: ‘‘Jim Sinegal takes pay cut in last year as Costco CEO.’’



If that seems like an extraordinary thing for a CEO to do, it’s not all that makes Sinegal and the members-only warehouse retailer Costco...

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Published on May 24, 2012 06:50

May 23, 2012

Relevance: What Canada’s Favourite Storyteller Can Teach You About Marketing

NOTE: This is an excerpt from Chapter 5 of my new book Likeonomics. I hope you enjoy it!



Sometimes making a big statement is the only way to break through the noise. We often describe things in terms of love and hate, but there is a third and more powerful category that explains how most of us act when it comes to the vast majority of issues in the world—indifference.



It is impossible to care about everything. Things like irrelevant products and over-the-top sales people are easy to tune out....

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Published on May 23, 2012 04:17

May 22, 2012

Truth: The True Story Of How Oprah Became Oprah

NOTE: This is an excerpt from Chapter 4 of my new book Likeonomics. I hope you enjoy it!



The truth is more important than the facts.



—Frank Lloyd Wright



Always tell the truth. That way, you don’t have to remember what you said.



—Mark Twain



Phil Donahue didn’t know it yet, but his days were numbered. His self-titled Phil Donahue Show had been nationally syndicated since 1970, and by 1984 he had risen to become the undisputed king of daytime television, watched by millions every day.



That year,...

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Published on May 22, 2012 09:17

May 21, 2012

How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

NOTE FROM ROHIT: Likeonomics is now AVAILABLE - if you read my previous post and decided to wait to buy it because I asked you to, thank you!!



Please purchase your copy of Likeonomics RIGHT NOW!



About four months ago I was sitting at home during an unseasonably warm evening in late January. It was the night of the State of the Union address, and was feeling that unshakeable mixture of happiness and sadness that happens usually on the last day of an amazing vacation. That day I had just deliv...

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Published on May 21, 2012 05:15