C. Todd Lombardo

“Requirements for a Roadmap Relaunch ​​​​​​​​​​​​​​​As we outlined in the preface, the product people we’ve talked to are looking for certain things from a roadmap. A product roadmap should: Put the organization’s plans in a strategic context Focus on delivering value to customers and the organization Embrace learning as part of a successful product development process Rally the organization around a single set of priorities Get customers excited about the product’s direction ​​​​​​​​​​​​​At the same time, a product roadmap should not: Make promises product teams aren’t confident they will deliver on Require a wasteful process of up-front design and estimation Be conflated with a project plan or a release plan (we cannot stress this enough)”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

“Things have changed and product roadmaps haven’t caught up. They haven’t adapted to a world of lean and agile (some would even say post-agile) organizations. But there is still a need (even a hunger) for the vision, direction, and rallying cry that a good roadmap provides. To meet this need, roadmaps need a refresh — a relaunch, so to speak.”
― C. Todd Lombardo, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty