Manuel Castells

“In the United States, congressional and state elections typically attract little voter interest, and voters have scant knowledge about the names of their representatives or their challengers. A growing body of research suggests that, for these politicians, particularly during primaries, being implicated in a scandal may actually be beneficial (Burden, 2002). This benefit is particularly pronounced for office challengers. As Mann and Wolfinger (1980) first noted, people are better at recognizing a candidate’s name than spontaneously recalling it. This is important because voting only requires that voters recognize a name on a ballot. Thus, participation in scandal may be beneficial at these lower levels because it increases name recognition, which may translate into a higher percentage of the vote. However, for major political candidates, scandals are detrimental because voters already possess information about them and are more inclined to follow the details of the scandal.”
― Manuel Castells, Communication Power