Seth Godin's Blog, page 304
January 14, 2010
Maneuverability
We often talk about speed when describing certain kinds of businesses. Some companies are bureaucratic, slow, dysfunctional... others are fast... fast to market, fast to ship you something.
Just like a car, though, there's an alternative to raw speed. Call it maneuverability. You might still take a long time to get up to perfect cruising speed, but you can initiate a turn on a dime. I'd put Ford in this category. Obviously, it's going to be a long time before a car company is fast. It can...
January 13, 2010
Amplifying complaints
Here's a common human trick: before you state your complaint, wind yourself up with a preface that makes your complaint even more plaintive and more vivid.
"Do you know who I am!"
"I saved up for four years for this vacation and paid your top of the line rate..."
"I've told you a million times that the most important feature was this, and in fact the only reason I bought your product was..."
"I've worked my butt off for him for years, showing up even on holidays, and now..."
You've heard it, and p...
January 12, 2010
Career fairs...
are neither.
Of course they don't exist to help you plan or execute a career. Most of the organizations with booths are bottom fishing, looking for enough willing and able employees to fill established gaps in their companies. This is hiring on the hoof, wholesale filling of average jobs with people trying to be average. Planning a career at a career fair is a little like looking for a soulmate at a singles' bar.
And fair? Hardly. Because there are no average people, right? There are average j...
January 11, 2010
The lesson from two lemonade stands
The first stand is run by two kids. They use Countrytime lemonade, paper cups and a bridge table. It's a decent lemonade stand, one in the long tradition of standard lemonade stands. It costs a dollar to buy a cup, which is a pretty good price, considering you get both the lemonade and the satisfaction of knowing you supported two kids.
The other stand is different. The lemonade is free, but there's a big tip jar. When you pull up, the owner of the stand beams as only a proud eleven year old g...
January 10, 2010
Neat resource of vintage ads
Type in a few search terms (like Babies and Airplanes) and out pops one of the millions of ads in this incredible database.
Certain to inspire, or possibly just give you fodder for a great presentation.





January 9, 2010
The future of the library
What should libraries do to become relevant in the digital age?
They can't survive as community-funded repositories for books that individuals don't want to own (or for reference books we can't afford to own.) More librarians are telling me (unhappily) that the number one thing they deliver to their patrons is free DVD rentals. That's not a long-term strategy, nor is it particularly an uplifting use of our tax dollars.
Here's my proposal: train people to take intellectual initiative.
Once...
January 8, 2010
The victim
Does your job happen to you?
If you're a willing cog in the vast machinery of work, it's entirely possible that the things that occur all day feel like they're being done to you.
The alternative is to create a job where you create forward motion, where you do things to the job, not the other way around.
Take a look at the language you use to describe what happened at work yesterday, that's your first clue. If you're not the one creating the change, perhaps it's time to start.





January 7, 2010
[SOLD OUT!] Last chance for January 15 talk in New York





Last chance for January 15 talk in New York
Why ask why?
The secret to creativity is curiosity.
We often forget to teach kids to be curious. A student who has no perceived math ability, or illegible handwriting or the inability to sit still for five minutes gets immediate and escalating attention. The student with no curiosity, on the other hand, is no problem at all. Lumps are easily managed.
Same thing is true for most of the people we hire. We'd like them to follow instructions, not ask questions, not question the status quo.
Yet, without "why?...
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