Rob Fitzpatrick
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“When you hear a request, it’s your job to understand the motivations which led to it. You do that by digging around the question to find the root cause. Why do they bother doing it this way? Why do they want the feature? How are they currently coping without the feature? Dig.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
“Every time you talk to someone, you should be asking at least one question which has the potential to destroy your currently imagined business.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
“Don’t spend a week prepping for meetings; spend an hour and then go talk to people. Anything more is stalling. Don’t spend months doing full-time customer conversations before beginning to move on a product. Spend a week, maybe two. Get your bearings and then give them something to commit to.”
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
― The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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