Timothy Ferriss's Blog, page 109
July 31, 2013
Why (and How) Creative People Need to Say “No”
The following is a guest post by Kevin Ashton, the co-founder of the MIT Auto-ID Center, which created a global standard system for RFID and other sensors.
He also created the Internet of Things.
Enter Kevin
A Hungarian psychology professor once wrote to famous creators asking them to be interviewed for a book he was writing. One of the most interesting things about his project was how many people said “no.”
Management writer Peter Drucker: “One of the secrets of productivity (in which I believe whereas I do not believe in creativity) is to have a VERY BIG waste paper basket to take care of ALL invitations such as yours–productivity in my experience consists of NOT doing anything that helps the work of other people but to spend all one’s time on the work the Good Lord has fitted one to do, and to do well.”
Secretary to novelist Saul Bellow: “Mr. Bellow informed me that he remains creative in the second half of life, at least in part, because he does not allow himself to be a part of other people’s ‘studies.’”
Photographer Richard Avedon: “Sorry–too little time left.”
Secretary to composer György Ligeti: “He is creative and, because of this, totally overworked. Therefore, the very reason you wish to study his creative process is also the reason why he (unfortunately) does not have time to help you in this study. He would also like to add that he cannot answer your letter personally because he is trying desperately to finish a Violin Concerto which will be premiered in the Fall…”
The professor contacted 275 creative people. A third of them said “no.” Their reason was lack of time. A third said nothing. We can assume their reason for not even saying “no” was also lack of time and possibly lack of a secretary.
Time is the raw material of creation. Wipe away the magic and myth of creating and all that remains is work: the work of becoming expert through study and practice, the work of finding solutions to problems and problems with those solutions, the work of trial and error, the work of thinking and perfecting, the work of creating. Creating consumes. It is all day, every day. It knows neither weekends nor vacations. It is not when we feel like it. It is habit, compulsion, obsession, vocation. The common thread that links creators is how they spend their time. No matter what you read, no matter what they claim, nearly all creators spend nearly all their time on the work of creation. There are few overnight successes and many up-all-night successes.
Saying “no” has more creative power than ideas, insights and talent combined. No guards time, the thread from which we weave our creations. The math of time is simple: you have less than you think and need more than you know. We are not taught to say “no.” We are taught not to say “no.” “No” is rude. “No” is a rebuff, a rebuttal, a minor act of verbal violence. “No” is for drugs and strangers with candy.
Creators do not ask how much time something takes but how much creation it costs. This interview, this letter, this trip to the movies, this dinner with friends, this party, this last day of summer. How much less will I create unless I say “no?” A sketch? A stanza? A paragraph? An experiment? Twenty lines of code? The answer is always the same: “yes” makes less. We do not have enough time as it is. There are groceries to buy, gas tanks to fill, families to love and day jobs to do.
People who create know this. They know the world is all strangers with candy. They know how to say “no” and they know how to suffer the consequences. Charles Dickens, rejecting an invitation from a friend:
“‘It is only half an hour’–’It is only an afternoon’–’It is only an evening,’ people say to me over and over again; but they don’t know that it is impossible to command one’s self sometimes to any stipulated and set disposal of five minutes–or that the mere consciousness of an engagement will sometime worry a whole day… Who ever is devoted to an art must be content to deliver himself wholly up to it, and to find his recompense in it. I am grieved if you suspect me of not wanting to see you, but I can’t help it; I must go in my way whether or no.”
“No” makes us aloof, boring, impolite, unfriendly, selfish, anti-social, uncaring, lonely and an arsenal of other insults. But “no” is the button that keeps us on.
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This post originally appeared on Medium.






July 30, 2013
Ketosis and Athletic Performance: More Than Fat Loss
The above video is a presentation by Peter Attia, M.D.
His talk is somewhat technical, but I always write blog posts hoping 20,000 people will *love* them, not that 1,000,000 will *like* them.
In this presentation, you will learn (in my words, not Pete’s):
- More about nutrition than most MDs learn in med school.
- How ketosis-adapted performance can aid fat loss and high-altitude resilience.
- Why the calorie estimates on treadmills and stationary bikes are complete BS.
- The three primary systems of energy production and basic organic chemistry, both of which aid understanding of all athletics.
Even if you struggle a little with vocabulary, the first 30 minutes are well worth watching a few times.
This talk made me immediately want to jump back on the Cyclical (or “Cyclic”) Ketogenic Diet (CKD), which was conceptually introduced to me in 1996-1998 by the writing of Lyle McDonald, Dr. Mauro Di Pasquale, and the late Dan Duchaine. It’s incredible for simultaneous fat loss and lean muscle gain, though perhaps needlessly complicated for non-athletes.
I usually limited the carb-reloading period to 12-18 hours after a glycogen depletion workout on Saturdays, though I experimented with moderate Wed night carb-ups (think DH Kiefer’s carb back-loading, though his version is much more methodical and effective) while training for sports like kickboxing.
If you’ve experimented with ketosis, what was your approach and experience? Pros and cons?
For additional reading, I suggest the following posts by Dr. Attia:
http://eatingacademy.com/nutrition/ketosis-advantaged-or-misunderstood-state-part-i
http://eatingacademy.com/nutrition/ketosis-advantaged-or-misunderstood-state-part-ii






July 24, 2013
A $36,000 Birthday Gift (Plus: Free Roundtrip Anywhere in the World)
I’m turning 36 years young! Here in a village in the Tigray Region of Ethiopia.
My 36th birthday is here!
It’s going to be a great natal year–I can already feel it. Perhaps it will be good luck for you, too. In this post, I’m giving away a round-trip ticket anywhere in the world.
But back to that strange birthday gift…
Much to the chagrin of my momma-san, I’ve become quite difficult to buy presents for. Some friends even think I’m impossible to find presents for. Not so. I love handwritten letters, homemade brownies, girlfriends in next-to-nothing, and–most of all–when people do something nice.
You, my dear readers, have an awesome track record of doing nice things.
For my b-day in 2010, you all raised more than $100,000 for high-need public school classrooms in the US. In 2011, you helped build libraries overseas (Cambodia, Nepal, Sri Lanka, and Vietnam), and last year, you helped poor youth in developing nations finish school.
In lieu of gifts this year, my birthday wish is to provide clean water to the people who need it most. I’m doing it on this page. There are fun prizes involved, so keep reading.
I recently traveled to the Tigray Region in Ethiopia with the incredible Charity: Water team. I witnessed, first-hand, what life is like for people living without clean, safe water.
Nearly 1 billion people worldwide fall into this group. For me, it’s not just a health issue. That’s not the most interesting part. If you want to offer a hand up (education, work) and not a hand out, water is highly leveraged for breaking the cycle of poverty.
In fact, every $1 invested in improved water access and sanitation can yield an average of $12 in economic returns.
Here’s how:
In Africa alone, people spend 40 billion hours every year (e.g. the entire annual workforce of France!) walking for water. Women and children usually bear the burden of water collection, walking for miles to the nearest source. The solution? Installing simple water wells for clean water in strategically close locations.
Children can then spend more time in classrooms learning, and women can contribute to their communities with their minds instead of carrying jerry cans most of the day.
A jerry can, 40 pounds when full.
Clean water creates more capable problem solvers in places with persistent problems. If you want to empower people instead of doling out aid indefinitely, this is a powerful starting point.
Here’s what I’d love to ask, and where the free roundtrip ticket comes in:
1. Join my 36th birthday challenge by clicking here. It’s worth clicking through just to check out the site. Donations are tax-deductible.
2. To get your engines started, I’ve put in $3,600 of my own money.
3. If the spirit moves you, please make a $36 donation (or whatever you can: $1, $36, $1,000, etc.) to providing clean water to those who need it most. Even a $1 can make a big difference!
4. Charity: Water sends 100% of every donation directly to fund projects in the field. No “administrative fees” or anything–every penny of every dollar goes to the field. Cool, right? And because I was just in Ethiopia, they’ll be sending it there. The best part: Charity: Water will report back in 18 months with GPS coordinates, photos and information about the communities we’ve impacted.
- If you all help raise $36,000, I will personally add another $5,000.
- If you all help raise $100,000 (100% doable), I’ll add on a total of $10,000.
- The deadline is 5pm PST on Friday, August 2nd, 2013.
Sweetening the Pot…
- I’m giving away a free round-trip ticket anywhere in the world that Star Alliance flies, which is just about everywhere. There is no expiration date on the trip, so no rush on deciding where or when to go. If you like, I’ll fly you to San Francisco to have dinner with me, but other places might be more interesting
Here’s how to get it:
- Spread the word however you can. Send people to this post or to my Charity: Water birthday page. Here’s the URL for copying and pasting: http://my.charitywater.org/timferriss
- Leave a comment below telling me what you did (Facebook, Twitter, blog post, e-mail blast, e-mail signature, encouraged employees/friends to do the same, company donation matching, etc.). Measurement of any type gets huge bonus points. This comment must be put up no later than 5pm PST on Friday, August 2nd, 2013.
- Lastly, answer one question at the very top of your comment: “What does education mean to you?” Begin your answer with “To me, education means…”
Based on comments, I’ll pick the top five promoters. Then, you’ll all vote on the winner of the round-trip.
But the best reason of all to participate…
Beyond the bribes, you’ll feel awesome about yourself for doing real good for people who have so little. People who, without water, might not have much of a future at all.
Trust me. It feels great.
Will you pause for a moment and step up, even if for $1? It would mean the world to me. I’ll share updates as I get them.
Again, here is where to go to donate $1, $36, $360, or whatever you can.
Thank you for reading this post. You are all rock stars, and I continue to write on this blog purely because of you.
Pura vida!
Tim






July 17, 2013
Spearhead Capital: Looking for *ONE* Fast-Growing Start-Up to Take Mainstream
(Photo: Andrew Atkinson)
I am looking for one great company to put my name, brand, and entire network behind.
Usually, I do this through advising, and my start-ups include Uber, Evernote, Automattic (WordPress.com), and Shopify, among others. I’ve been with some of them from pre-seed money to $1-billion valuations.
Here’s my full bio and credentials, and below is a testimonial from one of my start-ups:
“Tim has played a huge part in putting Shopify on the map. He has been an advisor to Shopify since 2009, and he’s been invaluable in the growth of our business.
Back when no one knew about us, we were brainstorming with him. He challenged us to prove that building an online business was in fact as easy as we claimed. In order to accomplish that, and under Tim’s guidance and leadership, we created the Shopify Build-a-Business competition. Now, it’s one of the most important things that we do.
In the most recent Build-a-Business contest alone, more than 12,000 brand-new shops sold more than $55 million in products. It’s become the most popular ‘online retail’ competition in the world.
This helped Shopify ‘cross the chasm’ in terms of pushing Shopify’s brand to a mainstream audience.
It was risky, but Tim knew it would succeed – it was entirely consistent with his track record for PR and Marketing. Simply put, Tim is our secret weapon!”
- Harley Finkelstein, CPO
Shopify – The world’s most popular ecommerce platform for small businesses, currently powering more than 60,000 online stores that sell more than $1B in products annually. Shopify also powers stores for brands like Gatorade, Forbes, Budweiser, The Chive, and more.
Back to Spearhead Capital…
This time, I’m doing things differently: I’m raising an entire round of financing for one company… with unusual perks. I’ve been planning this for a long time, and it’s only possible now.
Here’s what it looks like…
CRITERIA
You should want (or be willing) to raise $500,000-$1,000,000, and here are the benefits of doing it with me:
- I won’t take a board seat, so you retain all control.
- Massive national PR/exposure. This is going to get a LOT of attention, and I’m famous for maximizing impact (e.g. Forbes’ “The Tim Ferriss Effect” and AdAge awards for product launches).
- VCs usually want a minimum of 20% ownership. You can sell as little (or much) % as you want here.
- Once VCs see you succeed, you are in a massive position of strength and will probably receive unsolicited term sheets. This flips the tables. If you want optimal leverage for a larger round (say $5-10M total), raising a small amount with me makes sense.
- Minimal disclosure. You don’t have to pitch to investors and potential competitors.
What I’m looking for:
- Consumer-facing product/service (e.g. Evernote, StumbleUpon, Uber, etc.), or small-business focused product/service (e.g. Shopify), not enterprise software.
- 100K active users OR serial founder(s) with past exits OR 10K paying customers.
- 10% month-on-month activity growth.
- Clean cap table, minimal previous financing (or none), no bridge rounds.
- If you’re in “stealth” mode, you’d have to come out of stealth when I start fundraising, which would only last a few weeks.
- US-based companies, or companies willing to create US-based investable entities (which is easy). Shopify started in Canada, for instance.
Interested? I’m psyched. Please fill out this form. Deadline is July 25, 2013 at 5pm EST, and I’ll be in touch!
VERY big things ahead.
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Please note: I’m only recruiting the start-up at this point in time. I’m not talking publicly about the mechanisms or process, so thanks for understanding if I can’t answer many questions in the comments.






July 14, 2013
How to Travel: 21 Contrarian Rules
(Photo credit: Moyan Brenn)
This is a tactical post on travel from Ryan Holiday, who’s written on this blog before about the pragmatism of Stoicism and lessons learned as Director of Marketing for American Apparel.
To his 21 rules, I’ve added a few of my own tricks. Please share your own rules and tips in the comments!
Enter Ryan Holiday
Why are you traveling?
Because, you know, you don’t magically get a prize at the end of your life for having been to the most places. There is nothing inherently valuable in travel, no matter how hard the true believers try to convince us.
Seneca, the stoic philosopher, has a great line about the restlessness of those who seem compelled to travel. They go from resort to resort and climate to climate, he says, and continues:
“They make one journey after another and change spectacle for spectacle. As Lucretius says ’Thus each man flees himself.’ But to what end if he does not escape himself? He pursues and dogs himself as his own most tedious companion. And so we must realize that our difficulty is not the fault of the places but of ourselves.”
It’s hard for me see anything to envy in most people who travel. Because deep down that is what they are doing. Fleeing themselves and the lives they’ve created. Or worse, they’re telling themselves that they’re after self-discovery, exploration or new perspectives when really they are running towards distraction and self-indulgence.
Is that why you’re packing up your things and hitting the road?
Not that I don’t travel myself–I did my fair share this year alone. Both coasts of Australia. I was in Amsterdam for a speaking gig (and I found myself at a tulip farm with Tim where he caught a chicken with his bare hands). I researched for my next book in Rome. I went down to Brazil. I went to Copenhagen. I spent enough time in New York that it felt like I lived there. I road tripped across the United States more times than I can count–New Orleans to New York; New York to Miami; Miami to Austin… The list goes on. If there was a chance to go somewhere I’d never been, I tried to take it, especially if it was historic.
But are you, as Emerson once put it, ”bringing ruins to the ruins?”…
The purpose of travel, like all important experiences, is to improve yourself and your life. It’s just as likely–in some cases more likely–that you will do that closer to home and not further.
So what I think about when I travel is that “why.” (Some example “whys” for me: research, to unplug, a job or a paying gig, to show something that’s important to me to someone who is important to me, etc.) I don’t take it as self-evident that going to a given famous place is an accomplishment in and of itself. There are just as many fools living in Rome as there are at home.
And when you make this distinction, most of the other travel advice falls away. The penny pinching and the optimization, the trying to squeeze as many landmarks into a single day, all that becomes pointless and you focus on what matters.
I am saying that saving your money, plotting your time off work or school, diligently tracking your frequent flyer miles and taking a hostel tour of Europe or Asia on budget may be the wrong way to think about it.
In the vein of my somewhat controversial advice for young people, I thought I’d give some of my thoughts not just on traveling but on how to do it right.
My 21 Travel Rules and Criteria
1. Don’t check luggage. If you’re bringing that much stuff with you, you’re doing something wrong.
[TIM: I second this and encourage you to take things to extremes. Here's exactly how I travel the world with 10 pounds or less.]
2. Instead of doing a TON of stuff. Pick one or two things, read all about those things and then actually spend time doing them. Research shows that you’ll enjoy an experience more if you’ve put effort and time into bringing it about. So I’d rather visit two or three sights that I’ve done my reading on and truly comprehend than I would seeing a ton of stuff that goes right in and out of my brain. (Oh, and never feel “obligated” to see the things everyone says you have to)
[TIM: Need some inspiration? Here are my highlight lists for Tokyo and Buenos Aires.]
3. Take long walks.
4. Stop living to relive. What are you taking all these pictures for? Oh, for the memories? Then just look at it and remember it. Experience the present moment. (Not that you can’t take photos but try to counteract the impulse to look at the world through your iPhone screen)
5. Read books, lots of books. You’re finally in a place where no one can interrupt you or call you into meetings and since half the television stations will be in another language…use it as a chance to do a lot of reading.
[TIM: I strongly suggest that non-fiction bigots (which I was for 15+ years) read or listen to some fiction to turn off their problem-solving minds. Try The Graveyard Book audiobook or Zorba the Greek.
6. Eat healthy. Enjoy the cuisine for sure, but you’ll enjoy the place less if you feel like a slob the whole time. (To put it another way, why are you eating pretzels on the airplane?)
[TIM: If you want to follow The Slow-Carb Diet, my default cuisine choices in airports are Thai and Mexican food. Also, keep a *small* bag of almonds in your bag to avoid digressions in emergencies.]
7. Try to avoid guidebooks, which are superficial at best and completely wrong at worst. I’ve had a lot more luck pulling up Wikipedia, and looking at the list of National (or World) Historical Register list for that city and swinging by a few of them. Better yet, I’ve found a lot cooler stuff in non-fiction books and literature that mentioned the cool stuff in passing. Then you Google it and find out where it is.
[TIM: I like to spend an afternoon visiting hostels, even if I'm staying in an apartment or hotel. The hostel staff will know which free and low-cost activities get the best reviews from the non-museum-going crowd.]
8. I like to go and stand on hallowed ground. It’s humbling and makes you a better person. Try it. (My personal favorite is battlefields–nothing is more eery or quiet or peaceful)
9. Come up with a schedule that works for you and get settled into it as soon as possible. You’re going to benefit less from your experiences if you’re scrambled, exhausted and inefficient. Me, I get up in the morning early and run. Then I work for a few hours. Then I roll lunch and activities into a 3-4 hour block where I am away from work and exploring the city I’m staying it. Then I come back, work, get caught up, relax and then eventually head out for a late dinner. In almost every time zone I’ve been in, this seems to be the ideal schedule to a) enjoy my life b) Not actually count as “taking time off.” No one feels that I am missing. And it lets me extend trips without feeling stressed or needing to rush home.
10. When you’re traveling to a new city, the first thing you should do when you get to the hotel is change into your work out clothes and go for a long run. You get to see the sights, get a sense of the layout and then you won’t waste an hour of your life in a lame hotel gym either.
11. Never recline your seat on an airplane. Yes, it gives you more room–but ultimately at the expense of someone else. In economics, they call this an externality. It’s bad. Don’t do it.
12. Stay in weird-ass hotels. Sometimes they can suck but the story is usually worth it. A few favorites: A hotel that was actually a early 20th-century luxury train car, a castle in Germany, the room where Gram Parsons died in Palm Desert, a hotel in Arizona where John Dillinger was arrested, and a hotel built by Wild Bill Hickok.
13. Read the historical markers–*actually* read them, don’t skim. They tend to tell you interesting stuff.
14. Add some work component to your travel if you can. Then you can write it all off on your taxes (or better, be paid for the whole thing).
[TIM: Here's how an entire family moved to a tropical paradise in Indonesia and continued to earn income.]
15. Don’t waste time and space packing things you MIGHT need but could conceivably buy there. Remember, it costs money (time, energy, patience) to carry pointless things around. (Also, most hotels will give you razors, toothbrushes, toothpaste and other toiletries.)
16. Go see weird shit. It makes you think, shake your head, or at least, laugh. (For instance, did you know that there is a camel buried in the soldier’s cemetery at Vicksburg?)
[TIM: If you go to Japan, don't miss the incredible Ghibli Museum, made by animator Hayao Miyazaki and located in Inokashira Park.]
17. Ignore the temptation to a) talk and tell everyone about your upcoming trip b) spend months and months planning. Just go. Get comfortable with travel being an ordinary experience in your life and you’ll do it more. Make it some enormous event, and you’re liable to confuse getting on a plane with an accomplishment by itself.
18. Regarding museums, I like Tyler Cowen’s trick about pretending you’re a thief who is casing the joint. It changes how you perceive and remember the art. Try it.
19. Don’t upgrade your phone plan to international when you leave the country. Not because it saves money but because it’s a really good excuse to not use your cellphone for a while. (And if you need to call someone, try Google Voice. It’s free)
20. Explore cool places inside the United States. The South is beautiful and chances are you haven’t seen most of it. There’s all sorts of weird history and wonderful things that your teachers never told you about. Check it out, a lot of it is within a drive of a day or two.
[TIM: Here are 12+ gems of the Pacific Northwest, encountered on a road trip from San Francisco to Whistler, Canada.]
[TIM: 21. OK, this one's from me, just because it's so much fun. Take pictures of yourself jumping in different places! It can turn a boring "adult" afternoon into a giddy kid-like experience. The below is from Burning Man 2010.]
(Photo: Mike Hedge)
In other words…
Travel should not be an escape. It should be part of your life, no better or no worse than the rest of your life. If you are so dissatisfied with what you do or where you live that you spend weeks and months figuring out how to get a few days away from either, that should be a wake-up call. There’s a big difference between *wanting* a change in scenery and *needing* to run away from a prison of your own making.
To me, there is more to admire in someone who challenges their perspectives and lifestyle choices at home than in some Instagram addict who conflates meaning with checking off boxes on a bucket list.
[TIM: I'm a fan of bucket lists, but different strokes for different folks...]
So ask: Do you deserve this trip? Ask yourself that honestly. Am I actually in a place to get something out of this?
Over the years, I feel like I have mastered the art of something I wouldn’t call “travel.” I’d call it living my life in interesting places.
These rules and tricks have helped make that possible, and maybe they’ll work for you, too.
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What rules and tools have worked for you? Please share in the comments!
(A much shorter version of this piece, without my comments, first appeared in Thought Catalog.)






June 30, 2013
The Fantastic Mr. Feynman
“The first principle is that you must not fool yourself and you are the easiest person to fool.”
- Richard P. Feynman
This is my favorite documentary of one of my favorite people, Richard Feynman.
His lectures and books — such as Surely You’re Joking, Mr. Feynman! (Adventures of a Curious Character) — have greatly inspired many of my best decisions in life. He also inspired me to teach.
I hope you enjoy the film as much as I did. Whether you like bongo drums, safe cracking, go-go dancers, or physics, there’s something for everyone.
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Question of the day: If you had to pick your favorite documentary, which would it be and why? Let me know in the comments!






June 28, 2013
4HWW Readers’ Libraries in Nepal, Cambodia, and Sri Lanka Open Their Doors!
The Vang Lam preschool we built in Vietnam. So cute a lumberjack would cry! Now we have three more locations.
You all should be *very* proud.
I’m thrilled to share completion reports for the three libraries you supported and made possible. The funds were raised for my birthday campaign in 2011.
They’re finally done!
This post include photos of the dedication plaques for each library, as well as information about the impact that each library has had on the local community.
In a nutshell:
- The K-to-6 library in Cambodia will help 500 students per year become literate. 500 per year = 2,500 over the next 5 years.
- The Grades 1-5 library in Sri Lanka will help 2,000 students per year become literate. 2,000 per year = 10,000 over the next 5 years.
- The K-10 library in Nepal will help 550 students per year become literate. 550 per year = 2,750 over the next 5 years.
In the next 5 years, you all will have helped change the lives of more than 15,000 students. Not only that, but you will have helped add critical thinkers to the world who can perpetuate a virtuous cycle of solving problems. Cool, right?
Here are the dedication plaques for each school. Click to enlarge:
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Now, the completion reports (and pics) for those interested…
Sri Lanka – LK-CRR-12-0015 – Tim Ferriss – CR
Nepal – NP-CRR-12-0035 – Tim Ferriss – CR
Cambodia – KH-CRR-12-0008 – Tim Ferriss – CR
In the next 12 months, I hope to plan trips to visit all of these libraries. And… bigger and bolder plans to come in the next six months or so.
In the meantime, remember: you guys rock. You can leave a positive dent in this world. This post is visible proof.
Long live karmic capitalism.






June 20, 2013
Going from Obese to Bikini Body — Briana Case Study (Plus: New Tools, 4-Hour Body Group)
This post will explain exactly how Briana, a mother of three and reader of this blog, lost 100 pounds. It’s a lot simpler than you might think.
For additional real-world examples and the fundamentals, I suggest reading “How to Lose 100 Pounds on The Slow-Carb Diet.” There are several men and women profiled.
Sidenote: Many of you have been asking for a free 4-Hour Body support group… so I created it here. It’s designed to improve success rates by 50% . In a recent four-week test, 86% of people who finished lost an average of 8.6 pounds. Many lost more than 20 pounds. If you’re serious about progress, take a look.
Now, onto our post, which was written by Briana herself. I’ve avoided any major edits to preserve her voice.
Please add any questions or tips of your own to the comment. Both Briana and I will jump in to help…
Enter Briana
If you’re meeting me for the first time today, you’d never guess that a little over 1 year ago, I was 100 pounds heavier and the furthest thing from being proud in a bikini.
And if you’d met “the FAT me” a year ago, you probably never would have guessed that the over-weight mother of three was actually an accomplished personal trainer who’d lost 73 pounds years earlier… and gained it all back.
That is really where my introduction to the Slow-Carb Diet (SCD) began.
Five years ago, I was a stay-at-home mom.
I had a husband, two kids, a house in the suburbs with a white picket fence, and a great dane. I was a young mom in my early 20’s, trying to balance everything and be everything to everyone BUT neglecting myself. I made my family the priority, which was great for them, but I lost myself somewhere along the way. Despite numerous failed attempts to lose weight and get in shape, the scale just kept creeping up.
Fat, depressed, and frustrated, I ended up surfing the internet one day for some new nutrition and training inspiration, when I stumbled across Tim’s blog and the post he wrote on How to Lose 20 lbs of Fat in 30 Days… Without Doing Any Exercise. Four paragraphs in, I was HOOKED! I read it, I applied it day-in and day-out, and within 6 months I had not only lost the 73 POUNDS I had gained after having my first two kids, but I had completely transformed my body!
Needless to say, the experience was life-changing. After it, I felt compelled to pursue a career as a certified personal trainer and nutrition specialist. I wanted to empower, educate, and inspire other women to transform their bodies and regain a renewed sense of self — just as I had.
Shortly after I became certified, I went through a devastating divorce. As a newly single-mom, I set out to “4-Hour Workweek” my life, started my own multi-faceted health and wellness company, and spent the last 5 years helping to transform the bodies and lives of hundreds of women around the world in ways they never thought were possible.
Along the way, Tim wrote and released The 4-Hour Body, and my story was featured on national television and throughout numerous editorials, spreads, and fitness publications — the biggest of which was an appearance with Tim on the Dr. Oz show.
And then? I got pregnant with baby #3.
Long story short: despite being a personal trainer and all my previous hard work to be a “weight-loss success story,” I ended up being one of those Mego-Prego women who really went for it! By “went for it” I mean – if my weight gain had been an accurate barometer of my son’s birth weight, I should have given birth to a kindergartner!
From the moment I first found out that I was pregnant I decided to use the “eating for two” excuse. I indulged my cravings, and I packed on the pounds by way of ice-cream, Mexican food, lasagna, and a total break from the adapted SCD nutrition principles I worked so hard to establish in my own life and subsequently teach others.
Needless to say, I exploded over nine months, and by the time I actually gave birth to my 8 lb. 6 oz. bundle of joy, I found myself weighing the heaviest of my life–100 pounds heavier than normal.
So my baby is born… and I find myself asking, “Now what, fatty?”
TRANSFORMATION: ROUND 2
Faced with the depressing reality that the new weight wasn’t “baby weight” and was really ALL ME, I made it my mission to swiftly re-apply the SCD principles to shed the post-partum pounds in record time.
It began with a commitment to change, and a real look in the mirror.
So many of us are miserable over the current condition of our bodies, we get motivated and inspired by reading stories such as mine, but that’s not enough. We need something lasting. Something that will motivate us to walk away from the bread basket, or in my case — back away from the sour cream twice-baked potato!
For me, that motivation came in the form of photos.
Before I began, I committed to document the entire process via a weekly pictorial where I would stand raw, real, and exposed in front of a camera wearing nothing but the same tiny black bikini. When I felt discouraged, or was having a internal struggle over something I shouldn’t eat, I would look at the photos of where indulging got me — FAT.
I took it one day and one meal at a time.
Beginning the day after I gave birth, I followed every slow-carb principle that is outlined — except for the cheat day.
The reason? I was breast-feeding, and through trial and error, it turned out that keeping my diet consistent by eating the same thing (more or less) everyday was much better for my baby (and my sanity), than trying to sooth a horrific colicky newborn 12-24 hours after binge eating on a “cheat day.”
The biggest SCD keys behind my latest post-pregnancy transformation were:
- Structuring every meal around a lean protein
- Meal frequency (eating every three hours)
- Totally avoiding refined, processed, starchy carbohydrates, and wheat (I came up with some wicked slow-carb recipe option substitutes)
- Eliminating dairy
- Completely cutting out fruit, which was my biggest craving during my pregnancy
- Drinking a gallon of water a day
- Upping my daily fish oil to 1 gram per 1% body fat — liquid form. Obviously, that’d otherwise be quite a few pills.
Just with the slow-carb diet ALONE and ZERO exercise (due to some postpartum recovery issues between week 1 and week 8), I lost 36 POUNDS.
(Click here for larger image)
And 12 months after giving birth, I hit my goal and lost 100 pounds (23 pounds of which were pre-pregnancy), and completely transformed my body.
Consistency is key. A typical day on the SCD might look like this:
Breakfast @ 7am
Egg white frittatas (made with veggies like mushrooms, bell pepper, and onion)
Snack @ 10
Veggies with hummus
Lunch @ 11:30
Usually dinner leftovers from the night before (i.e. Bison marinara sauce over zucchini spaghetti; Tuna stuffed avocados; etc.)
Snack @ 2
Small mixed green salad with chicken, cucumbers, green peppers, and tomatoes with a homemade lemon/garlic vinaigrette
Dinner @ 6
Tilapia fillet served over broiled garlic carrots, and coconut “rice” (cauliflower)
Biggest tip: If you fail to plan, you’re planning to fail
As a mom, life can be hectic, and it rarely goes according to plan.
I always prepare ahead of time for those moments with some quick-grab protein snacks. Turkey wrap “roll-ups” with a little hummus and a sliver of bell pepper or cucumber inside is my fave! Or little snack-sized baggies of almonds sprinkled with cinnamon. Hard-boiled “hummus deviled eggs” is another.
Prepare or fail, the choice is yours.
Conclusion
Putting on a bikini 7 days after you give birth is uncomfortable. Some might argue it’s insane.
Standing in front of the bright lights of a professional photographer week-after-week (often times without seeing much change), especially when you’re a personal trainer who is 100 pounds over weight, is humiliating, humbling, and painful.
But transforming my body, documenting the journey, inspiring other mothers, and ultimately founding BikiniBodyMommy.com has been the most empowering 12-month process I’ve ever undergone.
The journey isn’t always easy, but nothing worthwhile ever is.
My name is Briana. I am a 31-year old mother of three, I’ve lost more than 100 pounds on the Slow-Carb Diet, and I work every day to be a success story.
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Odds and Ends: New 4-Hour Body Support Group
I always wanted to guarantee that people could achieve rapid fat loss, and now I have the data to prove it.
Last Fall, 3,500 people joined a four-week 4-Hour Body challenge and measured their progress on Lift (a goal tracking and support community that I invested in). The results: 86% of people who finished lost an average of 8.6 pounds. Some people lost more than 20 pounds.
Today I’m launching a second, even bigger challenge on Lift. Think of it as one part training group and one part research experiment.
First, join The 4-Hour Body group on Lift. Joining the group will sign you up for five habits from of The 4-Hour Body:
- Slow-Carb Diet meals
- 30 grams of protein within 30 minutes of waking up
- Moderate exercise
- Cold showers
- Measuring your weight, bodyfat %, and total inches
Next, just follow the habits and ‘check in’ each time you have completed one.
Talk to other group members! When you set goals alongside other people, it keeps you accountable and leads to better results. The 4-Hour Body community on Lift is there for this reason — use it!
Finally, track your results. Lift gives you numbers and graphs that show your progress. Add pictures along the way (don’t forget to take the “before” picture) so that you can really see the changes.
And as a final note, the last time I ran this challenge, Lift only had an iPhone version. But they just launched a web app that you can use from your computer or mobile phone.
Have fun







June 14, 2013
Tim Ferriss Interviews Neil Strauss, 7x New York Times Bestselling Author, on the Creative Process
Did you enjoy this sample of creativeLIVE content?
If so, sign up for the new Secrets from Silicon Valley series, a week of free classes taught by luminaries like LinkedIn co-founder Reid Hoffman. Check out a partial list of teachers here — you’ll recognize a lot of them.






June 11, 2013
The Quarterly Goodies — Hacker Credit Cards, Alpha BRAIN, Refuel Bars, and More
Every three months, I ship out a box of amazing physical products, along with two personal letters explaining everything: a physical letter and a video “letter.”
One of the latter is above. I do *not* plan on including these the blog, but giving an example is fun.
The theme of these quarterly mailings is obsession–I include the ideas and objects I can’t get out of my head.
Obsessions enter my life from all over the place. Currently, my gadgets and gear recommendations are coming from Cirque du Soleil performers, chess prodigies, Fortune 500 CEOs, and military snipers. It’s the randomness that makes it fun.
More than 1,500 people subscribe to these boxes through Quarterly.co. They are opening up 1,000 more spots for my next shipment, if of interest.
Here are the goodies from the latest:
1. Spectacle by David Rockwell with Bruce Mau ($49.95 retail, $33.94 Amazon)
2. Edible Green Tea ($25 retail)
3. LSTN Earbuds ($50 retail) Get 20% off by using the code “Quarterly” at check out!
4. AMRAP Refuel Bars ($23.95 retail, $23.90 Amazon)
5. Creative Whack Pack ($16 retail, $11.30 Amazon)
6. $20 DonorsChoose.org Gift Card
7. Hacker Credit Card, Mini Work Tool ($7.95 retail, $8 Amazon)
8. Alpha BRAIN ($35 retail)
Want to get the next box? First come, first served here.
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Some of the feedback so far (more here):
Joshua Millage - @jmillage – on 26 May
WOW @tferriss #TIM02 spanked #TIM01 if you keep this up – Im guessing we will be getting Ferraris in our boxes soon. THANKS!
Scott Miller – @Scotchmo – on 28 May
@tferriss Tim02 box arrived LSTN headphones sound great, and I am a headphone snob! Thanks Tim! #tim02
Will Lenzen Jr - @wlenzenjr – on 30 May
Blown away by the quality & thought put into what @tferriss included in #TIM02 of @Quarterly. Thanks Tim! pic.twitter.com/fdLoidRF7u
Want to explore further? Here are the Twitter handles for all the above, in alphabetical order:
Alpha BRAIN by Onnit Labs – @Onnit
AMRAP Nutrition – @AMRAPUSA
Donors Choose gift card – @DonorsChoose
Eat Green Tea – @eatgreentea
LSTN headphones – @LSTN
Mini work tool is created by BCB International – @bcbin
Spectacle, by David Rockwell and Bruce Mau - @labatrockwell, @brucemaudesign
Whack Pack, creator Roger von Oech – @RogervonOech





