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Helen Edwards

Librarian Note: There is more than one author by this name in the Goodreads database.

Helen Edwards has over 15 years experience as a practitioner, working at a senior level across a wide sweep of international brands. She holds an MBA from , where she now lectures on the MBA brand management elective. She speaks at international conferences and writes for many academic journals and is currently researching a PhD in marketing.

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Helen Edwards’s books

Average rating: 4.03 · 31 ratings · 6 reviews · 2 distinct works • Similar authors

	Creating Passion Brands: How to Build Emotional Brand Connection with Customers by Helen Edwards, Derek Day 4.05 avg rating — 20 ratings — published 2005 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First really liked it 4.00 avg rating — 11 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Helen Edwards’s Followers

Helen Edwards

Combine EditionsHelen Edwards’s books

Combine Editions
Helen Edwards’s books