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What Members Thought
This book is meant for non-designers who want to understand the competitive advantage design can offer beyond aesthetics. All cases presented in the book touch on companies that use design thinking and/or service design to strengthen their brand, strengthen communities of practice around their products, or drive innovation.
This was a really interesting book to read for several reasons:
- I got caught up on interesting brands and their innovation strategies outlined by the book. I have had a low l ...more
This was a really interesting book to read for several reasons:
- I got caught up on interesting brands and their innovation strategies outlined by the book. I have had a low l ...more
