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A refreshing read about the science and art behind the design of everyday objects we take for granted. Tough to look at doors, kettles, and keyboards the same way, after reading this book! Liked the emphasis on inclusive design.
While a few examples such as the computation power of mobile phones or connectivity of home appliances seem outdated, the reasoning stays strong.
While a few examples such as the computation power of mobile phones or connectivity of home appliances seem outdated, the reasoning stays strong.

It's a classic handbook of Product Design from the Apple design executive. He has considered very basic examples like doors, shower, faucets, airplane accidents, etc to explain the process of Product Design.
One important takeaway from the book is - 'In most cases, it's not a human error. It is a Product Design issue.'
It's a must read for Product Designers and Product Managers. ...more
One important takeaway from the book is - 'In most cases, it's not a human error. It is a Product Design issue.'
It's a must read for Product Designers and Product Managers. ...more

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