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Deepika Dongre ( Deepika Bandaru)
My biggest takeaway was the approach to design experiments to validate a hypothesis. Especially in the type of questions/ activities for participants. Narrated in an engaging manner.

Lots of experiments were conducted in carefully simulated environments with students at MIT. But the results were extrapolated to the more generic real-world. Made me wonder about the strength of findings in different situations and demographics.
Niloofar
Sep 06, 2019 rated it really liked it  ·  review of another edition
کتاب جذاب و فوق العاده ای بود، نه تنها در حوزه اقتصاد رفتاری بلکه قابل تعمیم به همه ی جنبه های رفتاری و همه ی تصمیماتی که ناخوداگاه روزی گرفته شده و ما بی توجه به آن در حال تکراریم...
Jb
At last, a behavioral book from an author who is actually doing the research himself.
Good reference. Packed with studies results and facts. Hard to extrapolate precisely the changes to make in ones life. But just remembering that we do not control everything we do, and thus need to be careful.
Devina Kumar
Jan 12, 2019 rated it it was amazing
Interesting insights into common biases of human minds that affect us everyday. Must read especially for psychology lovers.
Boma
Mar 29, 2013 rated it really liked it
Sushil Bharpure
Mar 10, 2015 rated it it was amazing
Rohit
Jun 22, 2015 marked it as to-read
Kshitij
Jul 18, 2016 marked it as to-read
Deepak N
Feb 06, 2017 rated it really liked it
Ashish Kumar
Jul 20, 2017 marked it as to-read
Pratiksha
Feb 13, 2018 marked it as to-read
Gonçalo Peres
Nov 27, 2018 marked it as to-read
Oksana
Apr 03, 2019 rated it it was amazing  ·  review of another edition
Rishabh Trivedi
May 26, 2019 marked it as to-read
Shelves: must-read
Zuber
Sep 18, 2019 marked it as to-read
Shelves: self-improvement
Richa Singh
Jan 05, 2020 marked it as to-read