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What Members Thought
This book has been much-summarized and over-quoted. Many nuggets that inspire thought. Even more buzz words. Basically: the best way to build an addictive product is to solve a problem for the user whom you know best—yourself. Make the product so intuitive to use that it inspires investment. We overvalue our own work, so the more we invest, the higher the barrier to switching. Create variability in the level of reward—sometimes the user gets rewarded, other times he doesn’t. And he’s hooked. Hop
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As a UX designer reading this book, parts of it felt more like a dark UX patterns spell book than anything else.
Nov 16, 2014
Tim
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Nov 20, 2014
Ardavan Mir
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Jun 15, 2015
Jess
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Aug 25, 2016
Cat
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Sep 16, 2016
Akar
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Oct 18, 2016
muetze
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Feb 19, 2017
Dorian
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May 10, 2017
Nicol Kosky
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Nov 14, 2018
Esko
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