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This book is about the most essential methods you'll want to build a product. It's a collection of exercises and practices you can use to better understand/define your business goals and user needs, then validate and measure them. Laura Klien uses the concept of User Lifecycle Funnel to identify glitches in your system which I think makes a lot of sense if you look at things holistically.
It's great to understand business goals and user goals as a team, and that's exactly what this book focuses ...more
It's great to understand business goals and user goals as a team, and that's exactly what this book focuses ...more

Absolute master piece by Laura. Learn about many different topics such as OKRs, user testing, mapping experiences, measuring better and much more. The writing style is quirky and humorous, making this read a breeze.
All of the exercises that are shared are extremely straight forward and provide actionable guidance.
Absolute must read for anybody involved in Product Design and Development.
All of the exercises that are shared are extremely straight forward and provide actionable guidance.
Absolute must read for anybody involved in Product Design and Development.

Oct 08, 2018
Andrew
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May 16, 2019
Grant Baker
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Aug 17, 2020
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Oct 07, 2020
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Feb 14, 2021
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Jan 21, 2024
Esko
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