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Ardavan Mir
Jan 24, 2020 rated it it was amazing
This book is about the most essential methods you'll want to build a product. It's a collection of exercises and practices you can use to better understand/define your business goals and user needs, then validate and measure them. Laura Klien uses the concept of User Lifecycle Funnel to identify glitches in your system which I think makes a lot of sense if you look at things holistically.

It's great to understand business goals and user goals as a team, and that's exactly what this book focuses
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Daniel
Sep 26, 2018 rated it it was amazing
Absolute master piece by Laura. Learn about many different topics such as OKRs, user testing, mapping experiences, measuring better and much more. The writing style is quirky and humorous, making this read a breeze.

All of the exercises that are shared are extremely straight forward and provide actionable guidance.

Absolute must read for anybody involved in Product Design and Development.
David
Nov 08, 2016 marked it as to-read
Shelves: ux
Jess
Feb 21, 2017 rated it really liked it
Isaac
Feb 20, 2017 marked it as to-read
Shelves: design, startups
Belén
Jan 18, 2020 rated it really liked it
Massimo Curatella
Jun 05, 2018 is currently reading it
Shelves: business-design
Ashley Ann
Jul 11, 2018 rated it it was amazing  ·  review of another edition
Shelves: ux
Andrew
Oct 08, 2018 marked it as to-read
Isaac
Mar 19, 2019 rated it really liked it  ·  review of another edition
Ivar
Mar 02, 2019 marked it as to-read  ·  review of another edition
Grant Baker
May 16, 2019 marked it as to-read
Julia
Jul 23, 2019 rated it it was amazing
Nicol Kosky
Aug 17, 2020 marked it as to-read
Tiernan Haugh
Oct 07, 2020 is currently reading it
Christian
Feb 14, 2021 rated it it was amazing
Miaoxin
Apr 25, 2021 marked it as to-read  ·  review of another edition
Lupas Alexandru
Dec 05, 2021 rated it really liked it
Shelves: product-design
Lyssa Prince
Sep 08, 2019 marked it as to-read
Shelves: a11y
Esko
Jan 21, 2024 marked it as to-read