“And here’s the tricky part: every time we run this exercise, in which we ask people to imagine what’s important to their fellow countrymen, no one ever speaks of things like civil rights, or freedom of religion, or the right to assemble. Those are big things. Instead, people—in the Maldives, in Syria, in Serbia—talk about the little things: they want respect and dignity, they want their families to be safe, and they want honest pay for honest work. That’s it. It’s never sweeping stuff. Too often, however, dissidents fail to realize that it’s the mundane things that move people. Well-educated and passionate, these aspiring revolutionaries focus on lofty quotations from historical leaders and abstract ideas of liberty, forgetting that their constituent is a tired shopkeeper whose needs and thoughts and beliefs are far more basic.”