“In 2012, noted font design group Monotype worked with a team of researchers at MIT’s AgeLab to study the impact of type design on what the study called “glance behavior,” the type of quick display reading most often utilized by drivers when interacting with a car’s dashboard. The study found that using “humanist” typefaces with open shapes, wider inter-character spacing and varying proportions could produce a 13% increase in overall response time among males taking the study. Clearly, reducing glance time is potentially lifesaving in a high-risk activity such as driving. It turns out the same feature may also be critical for any content creator trying to contend with one of the most profound consequences of our information-filled world: the shrinking human attention span.”