Avery > Avery's Quotes

“The chains of habit are too weak to be felt until they are too strong to be broken.”
― Samuel Johnson

“Extremes to the right and to the left of any political dispute are always wrong.”
― Dwight D. Eisenhower

“If you want total security, go to prison. There you're fed, clothed, given medical care and so on. The only thing lacking... is freedom. ”
― Dwight D. Eisenhower

“Get it all on record now - get the films - get the witnesses -because somewhere down the road of history some bastard will get up and say that this never happened.”
― Dwight D. Eisenhower

“No man is worth your tears, but once you find one that is, he won't make you cry.”
― Dwight D. Eisenhower

“The problem in defense is how far you can go without destroying from within what you are trying to defend from without.”
― Dwight D. Eisenhower

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”
― Ralph Waldo Emerson

“The most effective leader is the one who satisfies the psychological needs of his followers.”
― David Ogilvy, Ogilvy on Advertising

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― David Ogilvy, Ogilvy on Advertising

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― David Ogilvy, Ogilvy on Advertising

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.”
― David Ogilvy, Ogilvy on Advertising

“You are the average of the five people you spend the most time with.”
― Jim Rohn

“Formal education will make you a living; self-education will make you a fortune.”
― Jim Rohn

“Don't wish it were easier. Wish you were better.”
― Jim Rohn

“If you really want to do something, you'll find a way. If you don't, you'll find an excuse.”
― Jim Rohn

“Motivation is what gets you started. Habit is what keeps you going.”
― Jim Rohn

“A room without books is like a body without a soul.”
― Marcus Tullius Cicero

“Six mistakes mankind keeps making century after century:
Believing that personal gain is made by crushing others;
Worrying about things that cannot be changed or corrected;
Insisting that a thing is impossible because we cannot accomplish it;
Refusing to set aside trivial preferences;
Neglecting development and refinement of the mind;
Attempting to compel others to believe and live as we do.”
― Marcus Tullius Cicero

“I'm not upset that you lied to me, I'm upset that from now on I can't believe you.”
― Friedrich Nietzsche

“Whoever fights monsters should see to it that in the process he does not become a monster. And if you gaze long enough into an abyss, the abyss will gaze back into you.”
― Friedrich Nietzsche

“He who has a why to live for can bear almost any how.”
― Friedrich Nietzsche

“The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.”
― Friedrich Nietzsche

“In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule.”
― Friedrich Nietzsche

“The man who wins out and survives does so only because of superior science and strategy.”
― Claude Hopkins, Scientific Advertising -

“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising”
― Claude C. Hopkins, Scientific Advertising

“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”
― Claude C. Hopkins, Scientific Advertising

“We are influenced by our surroundings. The prosperous mingle with the prosperous, so do those of certain likes and inclinations. The higher we ascend the farther we proceed from ordinary humanity. That will not do in advertising. I have seen”
― Claude C. Hopkins, My Life in Advertising and Scientific Advertising

“Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.”
― Claude C. Hopkins, Scientific Advertising

“Advertising pictures should not be eccentric. Don’t treat your subject lightly. Don’t lessen respect for your self or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.”
― Claude C. Hopkins, Scientific Advertising

“When I find what seems to be the right course I always wish to keep it. There may be another way to success, even to greater success. But the chances are against it. The ways to great success in any line are not numerous. When a certain method has proved itself profitable I hesitate to drop it, until I have found and proved a better method by some local tests. The best way found to sell a product to thousands is probably the best way to sell other thousands.”
― Claude C. Hopkins, My Life in Advertising and Scientific Advertising