What's the Name of That Book??? discussion

I'm hoping this is a book I'm looking for and not a TV episode or movie.

What I remember is just a fragment of a scene. Two male characters are having a meeting. One is a businessman pitching an idea. The idea is a way to introduce artificial scarcity by creating products that destroy every other instance of that product when it is consumed. It's supposed to give people the satisfaction of consuming the last of something in the world, which couldn't ordinarily be done in a world where everything can be replicated.

The example given is an apple, which the businessman takes out of a very elaborately designed box that might be made of gold. When the other guy eats the apple, all other apples like it in the world instantly rot or have worms in them or something like that.

The point of all this is to create something unique that can then be sold for a profit.

That's all I can remember. I don't even remember if this is an important part of the story or just some throwaway scene. Whatever it is, I encountered it recently, within the past few months.

Thanks for any help you guys can provide.

Edit: It's from SMBC. Not book. Nevermind.

In case anyone else wants to read it:

http://www.smbc-comics.com/index.php?...

Btw, thanks! I enjoyed it. :D