Support for Indie Authors discussion
Archived Workshop No New Posts
>
Article on How to Write a Good Book Blurb
date
newest »


o_0

When all else fails, fill in the blanks.
When _____ (Catalyst Character or Antagonist) ______ (verb clause), will _____ (protagonist) ______ (verb clause)?
:D


I see all different manners and styles of blurbs out there on successful books: some quite long and detailed, some short, some with "spoilers", some with very little data. What a good blurb is, is very much in the eyes of the beholder. (Like pretty much everything else.)

o_0"
Not always. The question is: who do you want to reach? We write blurbs not to entice people, but to filter them. Our books are not intended for a wide audience, and we don't want people buying them who won't enjoy them. That leads to returns and grumpy buyers, which benefits no one.
So we do what we can to let people know up front what they are getting: not just subject matter, but 170+ word sentences that our new editor chuckles over because they stress the limits of English punctuation. (We haven't published that one yet.)
So blurbs that are tweet size would be a mistake for us, as they are unlikely to filter readers well enough.

I've read blurbs that give every detail of a rescue, right down to the kind of airplane used and the problems the rescuers encountered. So, why would I read that book?


Edward, I totally agree! I recently asked a person I know who reviewed my book to add a spoiler alert. I tend to steer clear of reviews that go on and on unless there is a declaration that there are no spoilers. It is amazing the way people write a review that give away so much of a story. When I come across those kinds of reviews, I ask the reviewer to add a spoiler alert--too late for me, of course, but it should help others.


Yes, and I think a person can report if a review contains spoilers.

So...
A Girl meets a Boy
A Lonely Girl meets a Dysfunctional Boy.
A Lonely Girl with domineering father meets a Dysfunctional Boy with drug addict mother, can love survive?
That might be a bit too brief, but it's pointing in the kind of direction I mean.

There may need to be slightly more exposition than that if the book takes place in an unusual setting, but the real point is to sell the conflict.
Obviously the purpose is to entice someone to read more, but if you focus only on enticement, you're likely to oversell the book:
"And epic adventure in which..."
"You will be astounded by..."
"An engrossing and exciting tale about..."
That's all cliché BS that tells you nothing. It's hype talk.
The entire plot need not be revealed. That's the notorious spoiler blurb. But just as bad is the Ninja blurb that refuses to give any details and tries only to sell you on the mystery:
"Johnny seems like any ordinary college student...but he has a secret (that I will not reveal to you in this blurb)."
I know I get too wordy in mine, and I still have some that need pruning, but I try to stick with "here's the set up (the conflict)" and a bit of explanation of the setting.
http://www.kathysnotes.com/blog/is-yo...