Musicians and industry players at South by Southwest say success is tricky to gauge in an era when fame from the Internet can disappear as quickly as it comes.
This is interesting. I would agree that the recording business is totally different than in the past...I'm not sure that record companies even need to exist anymore, with cheap recording technology and internet distribution. But PR...you still need that, I would think.
If you've got a knack for it, you can do your own PR, and the best PR is a groundswell - a reputation for great live shows, for being at the forefront of a burgeoning scene. Reporters still want to catch on to the next big thing before anybody else. But it's hard. At SXSW, you spend a ton to get there, but there are so many bands playing at the same time that a band which hasn't managed to create buzz beforehand is likely to be playing to nobody. These days, I think it celebrates what people already know more more than it creates new careers.
http://www.nytimes.com/2009/03/20/art...