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Author/Reader Discussions
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The Fridgularity Author/Reader Discussion
Winners, are we ready to discuss? 5 days and counting till Mark joins the group. Get your internet-freakdom ready.....

If anyone is having trouble imagining all the fonts mentioned, you can see the typography of Zathir, right here.
Excellent link Mark. I would have went nuts trying to find that.. I knew it was out there somewhere :)




Ok, so I have to work tomorrow and won't be here to give Mark the warm welcome he deserves. So I'm doing it tonight :)
Welcome to TNBBC and your book discussion, Mark! I'm so thrilled to host you for the next two weeks and LOVE you for sharing copies of your book.
I had such a great time reading this, and definitely think I would have a hard time adjusting - as some of your characters did - to a hostile internet takeover!
How in the world did you come up with the storyline?!
Welcome to TNBBC and your book discussion, Mark! I'm so thrilled to host you for the next two weeks and LOVE you for sharing copies of your book.
I had such a great time reading this, and definitely think I would have a hard time adjusting - as some of your characters did - to a hostile internet takeover!
How in the world did you come up with the storyline?!

I would also love to know how you came up with the idea for the book? Now that you've written it, I wonder, why didn't anyone write something about that earlier? The Internet... how addicted everyone is, how connected everyone is, how we couldn't live without it. Such a great storyline because we can all relate


Like many of my ideas, the genesis of The Fridgularity began on the beach, where I like to walk. I had been musing quite a bit about how much time I spend on the Internet -- this would have been about the summer of 2010 or so -- where I was Tweeting up a storm and generally exploring social media as a way to promote my earlier books. I'd also been noticing amongst my students that they were TOTALLY absorbed by social media, particularly Facebook. (I teach web design, information architecture, digital imaging and so on at a university here in London.) So absorbed, in fact, that I started to notice they had trouble paying attention to everything. Even when I was sitting next to them, helping them with their own projects, their FB pages were open in a tab, they had their mobiles buzzing away, and their attention spans were about 5 seconds. And then I thought, what if all that was taken away? (Yes, it was a little professor's fantasy.)
And I had been joking for years about how we would need to design websites for all kinds of screens, including those in refrigerators. Then that began to happen -- fridges with web connections -- and it started to jell. What if the web itself became aware, and it only wanted to talk to us through our web-enabled fridges?
My first novel, The Amadeus Net, also features a self-aware network, though it is the network of one finite city, and its a secret. I thought it would also be interesting to see what effects the idea of self-aware machines would have on humanity in general, and then I was off to the races.
HAL is definitely an inspiration. As are many of the self-aware machines we've seen before ... the terminators, the androids in the Aliens franchise, Asimov's robots, and so on. So it's a tested trope in SF, but I wanted it to be a little more off-beat from what we've seen before, but still thought provoking and (I hoped) accessible to a wider audience.

I wonder, what was the most difficult part for you to write? Were there relationships or characters or plot developments that created problems for you?


This human person is curious as to why you chose a web-enabled fridge as ZATHIR's choice of communication medium to the main character. We know that It chose Blake because of his intelligence/philosophical nature (being un-biased and what not), and Blake had an odd relationship with his kitchen appliances already (describing their usage with sexual metaphors for instance), sooo am I on the right track here or is there some extra hidden meaning behind it that I completely missed?? And is it bad etiquette to ask a writer such a question??
..

What I AM prepared to tell you right now is that I had specific reasons for choosing the fridge as Zathir's mode of communication. The first is because, as I mentioned before, for years I'd been joking in my lecture on web design standards that we'll have to make sure our sites are compatible with fridges. And yes, I was a bit saddened that the first web-enabled fridge came out before the book, but this is one of the problems with writing near-future SF, a kind of Law, that reality tends to exceed expectations (the the Flying Car Corollary also has to be taken into consideration of course.)
The second, shallow, authorial question the fridge answered for me, was: "What is the funniest appliance to cause an apocalypse?"
In retrospect, I think I got the answer wrong to that second question, because I think I could have set this book in Japan and had the appliance be a web-enabled toilet. We're probably all glad that I erred.
So let's turn the question around. Zathir definitely had reasons for choosing the web-enabled fridge -- what do you think they may be?

So I was wondering...peotry keep reapearing in the book. The different characters have different feelings about it. So I was wondering about your personal opinion of poetry. Do you read poetry? Have you ever written any? Have you read Leaves of Grass?

So I think we're missing it in our culture; my thought in writing this into the book is that it is one of the things that we could rediscover without a surfeit of information bombarding us constantly and keeping us prosaic, sometimes in 140 characters.
We shall not speak of my attempts at poetry. MOST embarrassing, unless you include the haiku that I had published in the Mainichi Daily News "foreign" haiku column.


If I was forced to write longhand then all bets would be off, unless I could train a typist to read my chicken-scratchings.
The other aspect that would have been much more time-consuming is some of the "fact-checking" on details of how things work. (HAM radio, for example.) However, I did all the principle research for my first book, The Amadeus Net, that way. This included having to understand: Mozart's life, the effects of a massive asteroid strike on Earth, survivalists, and so on, and all done without the use of Wikipedia.
Yes, indeed, I have been in libraries!

What I AM ..."
Well, here's how I interepreted it.. This is probably going to sound ridiculous, but here it goes.. From the scene where Zathir first attempted communication with Blake, there were all these descriptions about "food intercourse" and what not, and at the "orgasmic chime" of the stove (if I recall correctly), Zathir sparked to "life".. To me, it was almost as if Blake metaphorically had intercourse with his kitchen appliances and sort of gave birth to Zathir, which would explain why Zathir was so latched onto Blake. Blake was like its mother/father.. See, told you it would sound ridiculous.. But I think there is more to it or I'm missing something, irregardless I liked the book very much..

Zathir does see Blake as a kind of parent at times, and Blake is referred to as the midwife of the Machine God on some occasions too. But Zathir has other ideas about why it should use the fridge -- remember, it first tries to contact him via an ATM, but ultimately has success with Blake's web-enabled fridge.

Zathir does see Blake as a kind of parent at times, and Blake is referred to as the midwife of the Machine God on some occasions too. But Zathir has other ideas a..."
Oh crap, that's right, I forgot about the ATM. So a machine that we get money from, then to a machine that we get food from.. Both things we need to survive, or constantly use.. I will think about this.

As a computer programmer, I was fascinated by the idea of Zathir. Machine intelligence is an area I'm extremely interested in. I expect Google to go self-aware any day now. There's already a "Church of Google", which is a pretty terrifying thought.
Did you do a lot of research about Machine Intelligence, or did you just wing it? Zathir isn't quite how I would think of a Machine Intelligence, but it certainly is a plausible entity.
You wrote your first book on a typewriter? I didn't even know they made them anymore.

No, that wasn't a direct influence in my consciousness, but now that you mention it, I can totally see the connection. It's strange to think that there are things influencing us, even when we're not aware of them.
The only character who I had an absolute model for was Dr. Tundra, who also appears in my second novel, Marvellous Hairy, who is my own creation.

Thanks, about 60% in and really enjoying it.

You wrote your first book on a typewriter? I didn't even know they made them anymore.
I'm glad to hear you enjoyed the book, Joe, because I really was hoping to have readers who like both FSF and literary fiction get something out of The Fridgularity.
I'll admit to not doing a lot of extra research on the whole AI/machine intelligence thing because I did a HUGE amount of research when I wrote The Amadeus Net, which also has a sapient intelligence emerge from a network. I'm would have to put myself in the emergence camp when it comes to this idea. We're still learning how our own consciousnesses work, and until we fully understand that, I believe it's going to be difficult to replicate in a machine that doesn't share the same basic operating system as us. (And I'm certainly not the first one to write about this idea.)
I'm also intrigued by the notion that self-awareness requires a body, which I did do some reading about, and which I did incorporate into the character of Zathir. So, yes, I hope that for all the absurdity of it only wanting to communicate with one dude through is fridge, there is a certain plausibility to the entity.
And regarding typewriters -- I wrote that first book when I was a teenager, and they were plentiful then. Apparently Woody Allen still uses the typewriter he bought in the 40s to write all his manuscripts, which I find hard to imagine, because the computer just makes it so much easier.

I'm an outline-pantser. I usually have a firm idea of how the book ends and begins, and I leave enough room for interesting discovery in the middle. (And sometimes that changes the ending and/or causes me to end up under my desk, hugging my knees to my chest, weeping. Whiskey is helpful in these situations too.)
This one was meant to be Hero's Journey, though I have written "Save the Cat" too (Marvellous Hairy), and a mix of both (The Amadeus Net).

First off, I'd like to thank Mark and TNBBC for the opportunity to read The Fridgularity. Though humorous, the story is thought provoking as well; while I'm not as dependent as Will (I don't frequent many social media sites), I rely heavily on the Internet. There isn't a day that goes by that I don't use it, whether it's at work or on my personal time.
Though I'm not as big a font snob as Blake, I did find his attitude funny since I can get like that sometimes. How did you decide on the feelings/attitudes that the fonts evoked? As I read the book I contemplated on my feelings regarding Comic Sans, a font I used to love when I was younger but now when I see it used I, in a knee-jerk fashion, don't take it (advertisement, notice, etc.) and/or the person using the font seriously. If you were tasked with the all-important duty of crafting or designating a sarcasm font (a dire need in this online culture), how would you design it or what existing font would you use?

http://02d9656.netsoljsp.com/SarcMark...


Marie, I have no idea how I would go about designing a super-sarcastic font. The SarcMark is an excellent start, that's for sure. My graphic design skills are limited to Photoshop and CSS, so I don't know that I would have the chops to create letterforms on my own.
I did, however, do some reading before I decided to attribute ... wait this is probably a spoiler. (view spoiler)
To be honest, I'm not nearly as big a font nerd as Blake either, but I do teach web design, so I am aware of typefaces and the effect they have on our emotions.
I always wonder how authors come up with names for their characters. How do you come up with their names? Particularly the name Lyca?
Except for Zathir, all of the character names mean something. Sometimes they're a hidden code, sometimes a pun, and sometimes they're just a pointer to some kind of thematic link I'd like to make. Lyca, for example is the latter. (view spoiler)



As I mentioned at the top here, a lot of my motivation comes out of watching my students get more and more dependent on their social media and devices -- and then recognizing the same pattern in my own behaviors.
Does the following scenario sound familiar to any of you?
You are reading something online, let's say a really fascinating long article on Slate or Salon, or someplace similar -- an article that is about something you care about quite deeply. You read the first paragraph, and think, "I'm loving this, what a great article," and then dive into the second paragraph. But something happens to you on the way to the third, or maybe the fourth paragraph. Despite your interest, you're mouse is moving towards your email, or your Twitter account, or Facebook, and before you know it, you've left behind the article that actually had your interest, that was about a topic that you care about, and now you're Tweeting about grumpy cat.
Anyone?
I read Nicholas Carr's book, The Shallows: What the Internet is Doing to Our Brains, and he had the same experience. And I thought, what happens when we have this taken away? What happens to the people who've experienced nothing else?
That's one of the underlying motivations of telling this story. As you say, a cautionary tale.
Oh, and I had the fonts listed above too: you can find the fonts of Zathir, here.
God this is one of the most interesting discussions we've had here on TNBBC! I love it!
I also think social media and internet addictions are both hilarious and scary at the exact same time and that is why this book is ripe for conversation!
As for me, read an article ALL THE WAY THROUGH? Mark, haven't you heard that all the relevant information for any article that is written has been covered in the first two paragraphs because everyone knows that our attention spans suck (where's that snarcMark when you need it!)
I also think social media and internet addictions are both hilarious and scary at the exact same time and that is why this book is ripe for conversation!
As for me, read an article ALL THE WAY THROUGH? Mark, haven't you heard that all the relevant information for any article that is written has been covered in the first two paragraphs because everyone knows that our attention spans suck (where's that snarcMark when you need it!)


Mark, On a lighter note: Did you consider putting Zathir's words in the fonts he was using? Was it a publishing limitation, or just a choice you made?
The Filter Bubble: What the Internet Is Hiding from You
The Information Diet: A Case for Conscious Consumption

And on the font front, I did, indeed, consider using the actual fonts, but it seemed quite distracting. (Also, less readable.) There is also the added problem that it would not work in the ebook and audio book formats (I have not done the latter yet, but I do plan to at some point.)


And Heather, I did actually try a couple of pages of dialog with the different typefaces. I just couldn't take it, especially when Zathir slipped into Gigi.
Books mentioned in this topic
The Filter Bubble: What the Internet is Hiding From You (other topics)The Information Diet: A Case for Conscious Consumption (other topics)
The Shallows: What the Internet is Doing to Our Brains (other topics)
Marvellous Hairy: -a novel in five fractals- (other topics)
The Amadeus Net (other topics)
More...
Next month's Author/Reader Discussion novel is the wonderfully twisted, futuristic The Fridgularity by Mark A Rayner.
Mark have given us 10 copies of the ebook (any format) and 2 print copies INTERNATIONALLY....
I loved this book if you are a social media junkie, I know you will too. Comment on the blog to throw your name in the hat to win....
http://thenextbestbookblog.blogspot.c...