Goodreads Authors/Readers discussion

This topic is about
Deborah Plummer Bussey
II. Publishing & Marketing Tips
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What Your Friends Can't Tell You About Your Self-Published Book
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One may be permitted to hope that the excitement will wear off, the dross will sink to the bottom and the indie authors who are working hard at their craft...and paying good money to refine it...will survive



cost it's publisher between $500 - $1000 or more?

Like the comparison with Idols, though. Indeed, most people are unaware of the lack of talent.

In essence this ladder lifting says that poor people need not apply. This is heard a lot from indie authors who hope that because they are middle class that they can price the poor out of the market and increase their own discoverability. It would be like me saying that you cannot produce professional non-fiction unless you have a PhD. My PhD is about an academic inspired by William James who was famous for his adage "let a thousand flowers bloom." Unfortunately, too many indie authors stand with weed-killer in hand and want to make their industry as restrictive as the Big Five, in the hope that they can buy their way to success.
However you publish, success comes from writing a great book or convincing thousands to buy your poor book (which trade publishing is very adept at doing). Just because you can afford to pay top dollar does not mean that you are the cream that deserves to rise to the top. Readers will decide who succeeds and sometimes they give the accolade to something with a poor cover and next to no editing (and that is just the trade published books I am talking about).
Note to Deborah, English is spoken and written outside the United States and New York's finest are not the sum total of English language trade publishing success, especially as two of them have English and Scottish roots.

I think you're probably right, but I also think that particular cover designer deserved a big fee, given how many book covers are complete rip-offs of Fifty Shades. Obviously using professional services doesn't guarantee originality.

So, you can easily be hundreds of dollars out of pocket and STILL have a product that looks like you whipped it up in the basement.
On my self-pubbed books I do it all myself, and while my formatting in particular is probably barely adequate, I don't think they look appreciably worse than a number of things I know other writers are substantially out of pocket on. As a result, they cost me nothing but time. Most months I make lunch money kind of profits, but every penny of it is profit. My books make me money rather than costing me.
I always fail to understand why anyone would turn down a legitimate contract from a publishing house for exactly that reason. Not only is it a vote of faith in your product, but you will receive professional services without being out of pocket for them. You will pay for those services in the long term, but you'll probably make more money and receive more recognition. As a caveat, NO legitimate publishing contract requires you to pay the publisher. They pay you.


I too think the $5000 mark is very high, unless it includes all marketing money as well. I also find the bit about getting into a library or a feature as easy as raising one eyebrow. I've been able to do that since I was very young. Many people can, so I'm not sure it's the best comparison, but it did make me smile.
D.C., there are surveys that have been done and articles published about the reasons why people walk away from traditional publishing contracts -and- the fact that they've made far more money publishing for themselves than with any of the Big However Many. Another point: The Big However Many don't -always- pay you.

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I used to wonder the same thing, until I was in that position to make that decision. At this point, it would have to be a very, very good contract offer for me to give up my ebook rights. A small advance offered to an unknown like me spread out in increments really is not a lot when you break it down. Coupled with the fact that I was still expected to heavily promote and earn a lot less in royalties (if the advance ever paid out) makes many of these deals simply not worth it. Unless you are a heavy-hitter with your publisher, it is not likely that there will be tons of resources utilized for promoting your books. Many mid-list authors are turning to self-publishing for the same reasons.
I've been writing my entire life. My dream has always been to land a publishing deal, to see my books in bookstores. That has not changed. The first time I had an offer, I about peed my pants I was so freakin' happy. Turning it down broke my heart. Yet I felt that was the best decision. After checking out other books by the publisher, I realized that my books are doing just as well, if not better, than most.
I know that publishers have access to quality resources that are difficult (but not impossible) for self-published authors to obtain. The solution, for me, is to put my earnings back into my business and keep working hard to keep my dream alive. Perhaps someday the right offer will come along, but I'm not willing to settle for anything just because it came from a traditional publisher.
Right now I make more with my books sales than I do as an RN. It's an okay place to be...for now. ;)


If you ever get a publishing contract offered and go over it with a dispassionate eye, you will notice how the standard boilerplate contract is geared towards a minimal risk for the publisher and a huge stack of restrictions for the author, including non-compete clauses and the term for reversal of rights.

15% of paperbacks is pretty standard. 5% of downloads is not. Without going into detail about what I get, 40-60% is probably closer. So, no, that's not a very good contract and I wouldn't have taken it either. Frankly, unless it was a well-known publisher I was very familiar with, those terms would make me question the legitimacy of the publishing house.
The publisher is slower, and that can be frustrating, but I've been enormously pleased with the finished product. I believe I write well, and I try to put out a quality product regardless of publishing platform, but it just looks vastly more professional than most self-published works, my own very definitely included. I'm also pretty sure I've sold more of that particular book, at a higher price, that all of my other stuff put together. So, for me, definitely worth it.

See, here's the thing. Cost does not equal quality. Traditional publishers have used covers that were horrible (with no consideration given to the author I might add), and printed books so full of errors it's disgusting. I recently read the ebook version of Off Season, by Jack Ketchum. It was crammed full of homophones and they even misspelled one of the main character's name 40 - 50% of the time! Sometimes flipping back and forth within paragraphs of each other.
If a self-published author outsourced everything, for the highest quality they could get, I would estimate you're looking at between $2500 - $3000 at most. Not even close to this $5000 at least number.

Once again, without getting into a lot of very specific detail, while I do have various terms for rights reversal, I don't have much in the way of non-compete terms. I very definitely own my characters and may do with them what I will and I have no restrictions on submitting my work.
I'm always suspicious that some of these things depend on genre and that I may be working in a more writer-friendly genre than most.

I write suspense fiction, maybe that's the issue?

Exactly. Cost doesn't always equal quality, and while we've all seen scary things from major publishers, they are consistently better looking, by a lot, than most self-published products. There are a great many editors, proofers, and cover artists out there, of wildly varying quality, at wildly varying prices, with no qualifying filters. There is nothing stopping me from hanging out my shingle in one of these specialties, and while I might have some talent as a copy editor, I don't have the patience to proof, and as a cover designer, my homemade covers are better than some other people's homemade covers.
So while you are hostage to a publisher's judgement, you are also not going to pay a substantial amount of money for substandard professional services.


I don't have any worries about a publisher actually offering me a contract but the single key thing that I refuse to ever do is give up all control over my work. Anyone who requires me to do that isn't getting my signature regardless of how much they offer. That requirement tells me they either want to make substantial changes I wouldn't approve of or they think they could sell them for other deals worth way more than I'll get from the original deal. That's how business is done.

Genre and publishing house guidelines and contracts vary a lot. In part it's the set formula a particular publisher sells and what readers of a genre typically are accustomed to seeing from those publishers.

I've gone the self-publishing route. When thinking about traditional publishers, that was one of my biggest fears. They would change something I didn't want changed or give me a cover I hated. From what I understand about the traditional publishing route, the author gives up control to the publishers. The author can dig in their heels about a change to the text and win, but the cover is pretty much out of their hands.
I like the idea of not having to spend thousands of dollars to publish one book and then have to do marketing by myself, which is what traditional publishers offer. But, I also like maintaining control over the final product.

I've gone the self-publishing route. When thinking about traditional publishers, that was..."
The cover is, the pricing is, the copyright is, the marketing is...
Yes they edit professionally
Yes they sometime produce high quality covers
Yes they have access to reviewers in mainstream media and access to bookstores whom they pay to get on the best shelves. If your book stock doesn't sell in six weeks it is returned and pulped.
Remember they are in it only to make money for their shareholders not for you, just like any other for profit business. If the contract is good and you think you will sell lots of books then fine, if not then self-pub

http://www.thepassivevoice.com/02/201...
http://www.huffingtonpost.com/deborah...
Thanks,
Deborah