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Martyn V. Halm
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II. Publishing & Marketing Tips > Get your character a business card?

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message 1: by Martyn (last edited Feb 28, 2014 08:18AM) (new)

Martyn Halm (amsterdamassassinseries) | 915 comments In short: to promote my books, I had business cards made for my freelance assassin/corporate troubleshooter protagonist Katla Sieltjes.

description

I read somewhere that writers were having bookmarks printed with their covers and description. Another writer had business cards with his name and ‘author’ on it. Since I often use business cards as bookmarks, I decided to mix those two ideas and create a business card for my protagonist.

For the full article, go to my blog: http://amsterdamassassin.wordpress.co...


message 2: by Shannon (new)

Shannon Pemrick | 55 comments Martyn, this is a really nice and creative way to go about it. It definitely has the cogs turning in my head for my own cards and bookmarks.


message 3: by Martyn (last edited Feb 28, 2014 08:59AM) (new)

Martyn Halm (amsterdamassassinseries) | 915 comments I just 'spoke' to another author who has a QR barcode on his card that can be scanned with a smartphone and sends the scanner to his GoodReads profile...


message 4: by Shannon (new)

Shannon Pemrick | 55 comments I've seen those quite a lot on cards. They usually go to the author's amazon profile but going to Goodreads is a pretty smart idea too.


message 5: by Martyn (new)

Martyn Halm (amsterdamassassinseries) | 915 comments I found the website where you can generate your own QR code, but I also found an article on how easy it is to cover a valid QR with a malicious QR code that sends the scanner to a phishing website.

And with my business card in hand, it should be pretty easy to type 'amsterdamassassin.wordpress.com' in a google search bar.


message 6: by Shannon (new)

Shannon Pemrick | 55 comments It doesn't surprise me there is information about making malicious QR codes. I mean for people who really like making other's lives miserable and in a world where people live on the internet, it's become quite easy to hack ads on sites or a site as a whole and make it malicious.

The QR code really appeals to the instant gratification mentality that is on the rise. So while it would be easy to type in the web address it's not as instant. Though you do have a leg up if those using QR codes aren't putting web addresses anywhere on their cards. For those who don't have smart phones or prefer to look at a website on a computer, they can't use the QR code.


message 7: by Yzabel (last edited Feb 28, 2014 10:32AM) (new)

Yzabel Ginsberg (yzabelginsberg) | 262 comments I've mused a couple of times about doing something similar... but what I plan on self-publishing is in English, and I doubt such cards would garner much attention in France. (My country's not famous for either interest or quality in learning English. :/ )


message 8: by Justin (new)

Justin (justinbienvenue) | 2274 comments It sounds like a unique idea but I have a hard enough time finding places to leave my regular business cards.


message 9: by Martyn (new)

Martyn Halm (amsterdamassassinseries) | 915 comments Justin wrote: "It sounds like a unique idea but I have a hard enough time finding places to leave my regular business cards."

Yzabel wrote: ".. I doubt such cards would garner much attention in France. (My country's not famou..."

The Netherlands is more conducive for English language works, but to be sure I leave my cards in English language library books and at booksellers like Waterstones in the Kalverstraat and American Book Centre at the Spui, where they have more chance to be found by someone who'd read my books.


message 10: by Yzabel (new)

Yzabel Ginsberg (yzabelginsberg) | 262 comments Martyn V. wrote: "The Netherlands is more conducive for English language works, but to be sure I leave my cards in English language library books and at booksellers like Waterstones in the Kalverstraat and American Book Centre at the Spui, where they have more chance to be found by someone who'd read my books."

If only I had those where I live.
I hate small towns. The closest thing we have to a bookstore is the supermarket. *sighs* (No wonder I always shop on Amazon, huh.)


message 11: by Martyn (new)

Martyn Halm (amsterdamassassinseries) | 915 comments Yzabel wrote: "*sighs* (No wonder I always shop on Amazon, huh.)..."

One of the reasons Amazon could become so big is the lack of booksellers in remote areas.


message 12: by Yzabel (new)

Yzabel Ginsberg (yzabelginsberg) | 262 comments Martyn V. wrote: "Yzabel wrote: "*sighs* (No wonder I always shop on Amazon, huh.)..."

One of the reasons Amazon could become so big is the lack of booksellers in remote areas."


Indeed. Even worse when it comes to reading in a foreign language. *weeps*


message 13: by Martyn (new)

Martyn Halm (amsterdamassassinseries) | 915 comments FYI, for those who wanted to read my article but don't want to click a link, the article is now in my blog roll on my author page. Just click my name.


message 14: by Stan (new)

Stan Morris (morriss003) | 362 comments Martyn V. wrote: "In short: to promote my books, I had business cards made for my freelance assassin/corporate troubleshooter protagonist Katla Sieltjes.



I read somewhere that writers were having bookmarks printe..."


I like it.


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