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linking goodreads blog to amazon author page
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RSS feed is for the individual blog or site posts versus entire blog site; often if a site or blog says "watch" "track/subscribe" or "get updates" there's an RSS feed behind that option.
It's kind of like "RSS is to blogs as HTML is to browsers" except more geared to getting the news, updates and latest posts than just being a standard format.
Goodreads author pages usually sync up to author blog posts best via RSS feed rather than just a URL link to the full blog/web site which may or may not sync well or be supported.
It's a way some devices, browsers and apps read blogs and other posts. Many of the RSS readers do notifications of new posts, marks which blogs you've read, let you see all the blogs you've followed in one place, etc. For example, both blogspot and blogger support sending their blogs out via RSS feed.
https://en.m.wikipedia.org/wiki/RSS says "RSS uses a family of standard web feed format to publish frequently updated information: blog entries, news headlines, audio, video. [Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication]"

You're welcome.
If you follow a lot of blogs, news sites, etc., it's nicer to click your browser's RSS feed or any number of the apps to see just the ones with new posts instead of visiting every site/blog.
I used to use the goodreads update feed to see most of my favorite author blog posts all in one place because so many were synced to goodreads. I'm still so disappointed at the changes and bugs with "follow author" ( and feed shortening) that have spoiled that for me. It was convenient to just come here for all the book related stuff. I've spent a few months putting the RSS feeds back in place to read them that way.
It should be most of the way to the right, near your photo.