Support for Indie Authors discussion
Physical Book Publishing
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How do you sell books directly to your readers via your website?
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J.G.
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Dec 07, 2017 07:49AM

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Now I am switching over to try KDP select at the end of this month. So with them, I won't be doing it at all via my website, only linking to Amazon.

How it's done? No clue. I leave that up to my website design/manager. I stay out of that area. I tell him what I want and he makes it happen. I find that during the holidays and for special occasions, people will order the signed copies. I've incorporated a way for them to customize the message. I like these requests because I sell them from my local supply. Even after the shipping cost (media rate of about $4) because I charge a premium for my time and effort, it has the biggest profit margin.
As I continue to grow, I hope that this option becomes a more frequent occurrence.


I think the book catalog gives a more aesthetically pleasing way of presenting my books while the blog improves my SEO, both of which helped me improve sales.


I have my books on Amazon for general sale. However, I also have my books printed for my use buy a different printed who is, I must say, much better at printing and their customer service is excellent.
By having my own copies, I sell on my website simply using a PayPal button. It is the safest way. People can buy from me if they'd like a signed copy (no extra cost). I already have the envelopes and postage stock ready and download the post. With my novels I squeeze JUST into "large letter" and it is just under 500g which means I can get 1st class for £1.74. My poetry collection is a teeny one by comparison, and posts easily for a little less.
I don't get many orders that way, but it does allow me the flexibility of, if chatting to someone online and they want a couple of copies, one as a gift or something, I might suggest they come through me, I'll post them, and knock the price down a bit lower for the multibuy. I can do that because my profit margin from books made by my printer is well over 5x that which I get from crappy royalties.

How many people actually like to buy autographed copies? Is that a big enough market to care? Colin seems have a figured a good way out with his printer (as in a printing agency rather than his own printer as I gather)