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Michael
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Dec 06, 2018 10:25AM

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I'll try to post an update if anything comes of it.

L. wrote: "I am very new to the writing business. Never thought there'd be agents for this sort of thing. Is this someone who does the marketing for you? Because if so, that is a dream come true."
Not really, they are pretty much a middle-man between an author and a publisher. If you got a traditional publishing deal, then the publisher would do some marketing but, these days, a lot of it is still on the author (especially social media).
Not really, they are pretty much a middle-man between an author and a publisher. If you got a traditional publishing deal, then the publisher would do some marketing but, these days, a lot of it is still on the author (especially social media).

The publishing industry is in turmoil (IMHO) so they aren't going to take a chance of something that won't make them a lot of money. If you want a traditional publishing contract, you have to write whatever the market is looking for.
Sometimes, the worst thing that you can do is actually get a contract. The editor who bought your book can quit, or your book does badly, or at least not great, and the subsequent books in your contract don't get the marketing support they need for success. Your contract ends and they say "bye-bye!".
Sorry if I sound cynical, but I am. Still, I do recommend attending literary conferences to meet and pitch to agents if that's the route you want. They are your best bet.

My very biased personal opinion is that the insistence of traditional publishers to push print books over e-books is a part of the reason marketing is shuffled to the author - print has ~50% of the price in production cost (printing itself, transport, storage) while self-published print-on-demand cuts storage from the equation and e-books take ALL of that out of the equation.
Despite the fact e-books (due to the absence of production costs) have the biggest percentage of profit, there are far too many people involved in the business resisting the e-book evolution and stubbornly insisting on DRM (which does nothing at all) and then funneling customers to Amazon which has exclusive rights on kindle DRM (but not kindle e-book format so the publishers could sell Kindle e-books themselves if they did not insist on DRM).
The cost of a paperback and the preference of this format then means the publishers need to be very picky because if a book fails, there's a lot of money going to waste because you just can't un-print a book. E-book, on the other hand, just sits on a server and can do so forever with a minimal cost (because the file size is minimal)
So, with the cost of producing a paperback being pretty much fixed, the simple way to cut costs is to shuffle some of it to the author and the easiest way is to let the author do the marketing (especially social networks) because that's something that takes both time and money. Again, my personal biased opinion: I think this is shooting yourself in the foot because this move means losing one of the very few advantages the traditional route historically had. If you need to do the selling of books yourself, then why would one go for a traditional deal (which gives the author ~10% royalties) when self-publishing gives you much more and you need to do the marketing either way...
And, with self-publishing, you have much more freedom in approach and creativity.
Despite the fact e-books (due to the absence of production costs) have the biggest percentage of profit, there are far too many people involved in the business resisting the e-book evolution and stubbornly insisting on DRM (which does nothing at all) and then funneling customers to Amazon which has exclusive rights on kindle DRM (but not kindle e-book format so the publishers could sell Kindle e-books themselves if they did not insist on DRM).
The cost of a paperback and the preference of this format then means the publishers need to be very picky because if a book fails, there's a lot of money going to waste because you just can't un-print a book. E-book, on the other hand, just sits on a server and can do so forever with a minimal cost (because the file size is minimal)
So, with the cost of producing a paperback being pretty much fixed, the simple way to cut costs is to shuffle some of it to the author and the easiest way is to let the author do the marketing (especially social networks) because that's something that takes both time and money. Again, my personal biased opinion: I think this is shooting yourself in the foot because this move means losing one of the very few advantages the traditional route historically had. If you need to do the selling of books yourself, then why would one go for a traditional deal (which gives the author ~10% royalties) when self-publishing gives you much more and you need to do the marketing either way...
And, with self-publishing, you have much more freedom in approach and creativity.