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What part of your book do you excerpt?
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I'vr read these types of excerpt (from the middle of the book) and found they usually turned me off the book. The pacing was wrong and the plot was confusing. Characters were flat without background. Excerpts should always be the start (front end of the book) and include the initial hook.
Otherwise you run the risk of loosing the reader.

Depending on length, the first two or three chapters.

I shared an excerpt when I did an interview with an erotica author. It made sense to use an excerpt that hinted at sexual activity, which was midway through my novel.
I'm doing a blog tour next week and because the later stages of my novel are set at Christmas, I've chosen those passages to try hook readers looking for something Christmassy to read this month.

Fair comment, I didn't consider it like that - maybe because I knew the story and background intimately (as you can imagine) :)

I shared an excerpt when I did an interview with an erotica author. It made sense to use an excerpt that hinted at sexual activity, wh..."
LE, I would worry that changing the excerpt depending on the audience would be trying to make people think it was something it wasn't--unless the book really has to do with all those subjects.


My novel is published by an erotic fiction publisher but by most erotica standards it's very mild and no sex scenes occur until late into the story. My opening chapters wouldn't really sell it to fans that particular genre.
I wouldn't pretend my novel was something it wasn't but I would display appropriate excerpts to maximise its appeal to various appropriate audiences.


That's exactly why I chose an excerpt from the middle. The front end of the story is a little slow - not in a bad way, it's just how the story begins while the middle better describes the culmination of an ongoing rise in tempo and emotion.


I tend to think, you as the author of your own book would know exactly what part of the story would be best to excerpt for your purpose. Personally, I wouldn't rely on a standard number 99 page rule - I think it is fraught with danger to do that. But everyone is different - the idea might work for you. :)
How do you choose what part to excerpt from?