What's the Name of That Book??? discussion

Maybe five or ten years ago, I heard of this art work/piece of writing that was written in bits all over the internet – in reviews, comments etc. One piece led you to the next piece. The one thing I definitely remember was that it started with (or somehow ended up going through) a review for that Proust book – 'In Search of Lost Time'/'Remembrance of Things Past'. It was a clever reference to kind of 'going down a rabbit hole', as with Proust's famous madeleine triggering hundreds of pages of memories. Can any of you help? I can't figure out what to Google and it's driving me round the bend.

Nic, please post a new comment if you're still looking for this book - or if you found it.

Last active on the site in August 2021. Moving to Abandoned folder.