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Marketing and Promotion Advice > Promotion: What to Do & What Not to Do

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message 1: by Jim (last edited Feb 13, 2015 08:26AM) (new)

Jim Vuksic I am not an expert in this subject. The following is an accumulation of suggestions and advice received from others, far better qualified than I to offer them. Some of my best ideas come from others.

Literary websites provide an excellent forum for self-promotion. However, if not done correctly, it may cause more harm than good. Promote! Don't spam! Only promote in those threads specifically designated for this activity by the moderators.

Avoid the "I" syndrome. Over usage of personal pronouns such as I, me, my, and mine smacks of narcissism. The book's title, author (you), a brief synopsis, formats available, and related website address are sufficient to attract the attention of potential readers.

Avoid the temptation to evaluate you own book. The author's opinion of his book is akin to a proud parent's opinion when describing their child. It is presumed to be biased. Follow the adage: "Your work speaks for itself. Don't interrupt!"

Proofread any contribution to a discussion thread. If your post is riddled with misspellings, improper punctuation, and bad grammar, the reader may assume that your book may be as well.

Proactively seeking participation in book signings and formal presentations at book stores, public libraries, book clubs, conventions, and festivals provides excellent networking opportunities.

Not all aspiring authors will be commercially successful, but no one who has tried their best can be called a failure.


message 2: by S.J. (new)

S.J. Brown | 24 comments Good advice, thanks for sharing.


message 3: by [deleted user] (new)

Thank you so much for this.


message 4: by Anna (new)

Anna Faversham (annafaversham) | 135 comments What a good heading!

When you say 'literary websites' can you give us some examples please? I do know that you wrote this 3 years ago, but it's a topic worth reviving for authors, I think.


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