Play Book Tag discussion

This topic is about
The Four
2025: Other Books
>
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google - Scott Galloway - 3 Stars
date
newest »



Did he talk about their reputations as employers at all? Or discrimination and labor practices? I can’t remember if it was a group of google engineers who were refusing to hire women a few years back. I’m curious about Amazon’s hiring practices. There are calls right now to boycott Amazon, but I don’t know if it’s due to discriminatory practices, or if it’s just because they dropped controversial words (DEI) from their policies online. (I’d like to think that the employers dropping the terms, will still follow all the EEO federal and state laws. The ones that required Congressional and senate approval. If they cut the budget of the EEOC though, we’re in trouble. )
I just read a book about Edison vs Westinghouse re electricity. The author included many quotes from both Steve Jobs and Bill Gates, which fit. (They were modern day equivalents to Edison and Westinghouse when the book was written). Westinghouse and Microsoft are comparatively boring companies, but they are still in the Fortune 500. GE is still there too, but it dropped Edison from the company name.
I’m not sure you went too far with that last part. Dominating the world’s economy gives them a lot of power in the world. They don’t have to please a nation of voters, just their own stockholders and board. I’m not sure if that’s better or worse for the rest of us.

He does talk a little about hiring but not in the direction you are thinking. He discusses hiring in regards of these four companies taking the best and the brightest, their arbitrary hiring practices, and the clout having one of those names on your resume. He also discusses the challenges of not becoming the evil giant that the new generation doesn't want to work for.

Galloway also discusses how other business are or aren't surviving against the Big 4, and though he does delve too deep, into the class differences that does keep brick and mortar in business in high-end, middle-class areas.
Then, Galloway goes into the evils of the Big 4. How they are using our data and invading our privacy with our acceptance. How they break laws, hire lobbyists, and seek world domination.... okay maybe I took that last part a bit too far.
The worst part of the book is the author. He loves to pat himself on the back, claim that companies he was on the board failed because he wasn't listened to, and even is giving advice to the Big 4 on how to stay relevant or how to disrupt the college and education market. I rolled my eyes several times at him.
Interesting read but not great.