Book Loving Kiwis discussion

Hi all. Are people using iBooks? It's an Apple app and appears on every iDevice (iPad/iPhone/iPod touch) and Mac. It has a Store with a pretty good range lots of free books and some bargains.
Anecdotally lots of people have iBooks since so many already have iPads, Macs and iPhones, but most people aren't using it. I have met many people who say 'I love reading on my iPad, ; I have the Kindle app' ...

iDon't have an iDevice or Mac, so no, not me. When I'm reading a book on my phone, it's either on the relevant library app (borrow box, overdrive, etc), the kindle app (if it is a kindle book), or a lovely app called Moon+ reader, which I like so much I bought the pay version.